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Ingestibles/Supplements
Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika
In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.
Brick and Mortar
Ulta Beauty Unleashed: Record Revenue and a High-Stakes 2026 Roadmap
For fiscal 2026, Ulta Beauty issued robust guidance, forecasting net sales growth of 6.0% to 7.0% and comparable sales growth of 2.5% to 3.5%.
Skin Care
The K-shaped Skin Care Market Playbook
As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.
Skin Care
Credo Beauty Announces Saie as a Standout New Brand Partner
Together championing beauty that is better for you and the planet
Brick and Mortar
Target Introduces Target Beauty Studio, New Shop-In-Shop Concept
Hair Care
Sally Beauty Expands "Rooted in Success" Campaign with Nationwide HBCU Student Programming
The 13-stop HBCU campus tour brings products, education, and representation directly to students
Skin Care
Sephora’s Skin-First Makeup Brand Now Available Online
To achieve that standard, Lixr omits both water and silicones, opting instead for highly concentrated blends that do not rely on synthetic preservatives.
Color Cosmetics
Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions
What the latest retail moves reveal about retailers' (and consumers') priorities.
Color Cosmetics
M·A·C Cosmetics to Launch in Sephora U.S.
Leading Prestige Beauty Brand Expands Sephora Partnership to Include U.S. Stores & Online in Early 2026
Bath & Body
Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront
Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.
Brick and Mortar
Cloud Haircare Expands Retail Footprint with Amazon, CVS, H-E-B, Giant Eagle, and Upcoming Sally Beauty Launch
"Launched with the mission of making luxury hair care accessible to everyone, Cloud has seen incredible momentum across every channel we've entered," said Carolyn Aronson, Co-Founder of Cloud Haircare.
Color Cosmetics
Beauty’s Resilience Comes With New Rules: 2025 Sales & Lessons for 2026 from Circana's Latest Data
Prestige unit sales increased at a flat rate, while average selling price was up by 1%.
Bath & Body
Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook
At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.
Color Cosmetics
Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty
Conglomerates defend share, while indies drive upside.
Bath & Body
The New Rules of Winning at Sephora—Category by Category
For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.
Bath & Body
Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health
Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.
Brick and Mortar
Ulta Beauty Lands in the UAE, Fast-Tracking Middle East Expansion
Ulta Beauty’s Middle East expansion positions the retailer to test its mass-to-prestige, service-led model in one of the world’s fastest-growing and most brand-driven beauty markets.
Bath & Body
Menopause Goes Mainstream: Cara Kamenev, Stripes Beauty’s CEO, on a Bold Ulta Expansion
The launch also reflects a broader industry reckoning: women navigating menopause remain one of beauty’s most underserved consumer groups, despite their spending power and influence.
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