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150 Results
Section: Consumers & Markets
Consumers & Markets
Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More
Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.
Event Coverage
5 Consumer Data Briefings: Now Available On-demand
Experts from Circana, Euromonitor, Spate and more will soon provide presentations on everything from the latest TikTok and search data implications to the skinifcation of beauty to the top-growing beauty sectors, providing actionable insights for brands.
Consumers & Markets
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Consumers & Markets
Trending: No-makeup Look, Bys, Nuki, Plump Primer, #DirtyLashes and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Pamela Anderson no makeup, Armenian makeup, Bys Cosmetics, Nuki Cosmetics, plump primer, #fibroblasttherapy and #dirtylashes.
Consumers & Markets
Anatomy of a Beauty Trend
Effectively understanding the relationships between Google and TikTok and how trends manifest on each can allow brands to make long-term plans, rather than simply chasing the latest ephemeral fad.
Consumers & Markets
Trending: Halloween Makeup, Digital Dust Highlighter, Bronzer, Starter Coils and More
As per our Consumer Pulse social media report, the latest trending Google searches in beauty include Halloween cosmetics, digital dust highlighter and under-eye brightener; "bronzer stick" is an exploding topic; and "starter coils" have surged on TikTok.
Consumers & Markets
Trending: Hair Food, Safety, Garba Makeup, Sea Salt Spray and More
Our latest Consumer Pulse report on trending Google, Exploding Topics and TikTok searches includes an ayurvedic brand, hair food, Team X scandal, cosmetic safety, Garba makeup, sea salt spray, cherry mocha nails and tear drop nails. Read on to learn more.
Consumers & Markets
Trending: Hunca Kozmetik, Steya, Kojic Acid Soap and Others
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Hunca Kozmetik, Steya, Republic Cosmetics, kojic acid soap, silicone scar tape and #blackchristmasnails.
Consumers & Markets
Trending: Haruna Kawaguchi Cosmetics, AI Perfume, Beard Growth Serum and More
Our "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Haruna Kawaguchi, Lisa Cosmetics, Freshly Cosmetics, AI perfume, perimenopause tests, beard growth serum, #nudemakeup...
Launches & Claims
What Beauty Brands & Influencers Need to Know about Truth in Marketing
The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.
Consumers & Markets
Makeup, Sephora, e.l.f., Specialty Beauty Retail Win in New Teen Survey
As in earlier surveys, e.l.f. Beauty, Inc. was the top cosmetics brand among surveyed teens, increasing 13 points year-over-year to a 29% of females.
Consumers & Markets
Beauty's Sales Pendulum Swings Toward Makeup
A new analysis argues that the skin care segment has lost momentum, while color cosmetics have regained their mojo.
Consumers & Markets
[video] @TheMelaninChemist on Exfoliants, Humectants and Rosemary in Hair
Social media listening can uncover new ideas and opportunities. We asked Instagram influencer Esther Olu, @themelaninchemist – a cosmetic chemist squelching mainstream misinformation – about what’s trending in hair. Watch now to learn more.
Consumers & Markets
Beauty Overperformed During Prime Day 2023
Prime Day shoppers also intend to participate in other upcoming seasonal shopping events, including Black Friday or Cyber Monday (96%).
Consumers & Markets
Teen Survey Reveals Gen Z's Beauty Spend Growing
Color cosmetics have eclipsed the skin care sector for the first time since 2020.
Event Coverage
Skinification is the Future of Beauty Across Categories: Now Available On-demand
As inflation and rising costs of living pressure U.S. consumers in 2023, skinification is becoming a key tool in value creation strategies.
Consumers & Markets
Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond
A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.
Consumers & Markets
Ulta, Olaplex Top Teens' Beauty Favorites
Per the survey, 88% of respondents would pay more for “clean” beauty, while 58% would pay more for “science-backed” innovations.
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