Search Global Cosmetic Industry: Page 2

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Section: Consumers & Markets

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility. SPF is increasingly integrated into multifunctional products to offer better value.

Sunscreen Gets a Glow-Up: from Reef-safe to TikTok-approved

Consumers now demand more from their sunscreen, expecting it to provide additional benefits such as hydration, anti-aging, or even makeup compatibility.

Coty is leaning into TikTok Shop, Amazon, fragrance and more as part of a fiscal 2026 turnaround strategy.

Amid Challenging Fiscal 2025, Coty Charts 2026 Turnaround with Innovation in Fragrances, Amazon and TikTok Sales

While the company expects a "healthier business improvement" in fiscal 2026, it has revised its guidance for fiscal 2025.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Featuring the founders of CTZN Cosmetics and Touchland, this session will break down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.

TikTok's Favorite Beauty Brands Spill Their Influencer Secrets: On-demand Briefing

Featuring CTZN Cosmetics and Touchland, this session breaks down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.

CeraVe Garners Attention From Gen Z Thanks to Tik Tok

TikTok popularizes 15-year-old brand CeraVe.

62% of Gen Z say TikTok influences their skin care purchase decisions.

Data Report: Generational Skin Care Usage Increased, Social Media Influenced

62% of Gen Z say TikTok influences their skin care purchase decisions.

10 Most Popular Celebrity Beauty Brands

The list was created using the average monthly search volume for each beauty brand, the Instagram following of each official account, TikTok posts and the number of views on each TikTok hashtag.

10 Most Popular Vegan Beauty Brands

The most popular brands on Instagram and TikTok were based on followers, likes, views, comments, shares and overall engagement.

There has been a recent 24% rise in searches featuring jasmine perfume products, per Trendalytics. Popular on TikTok, Phlur's Missing Person (which features jasmine notes) has boomed in searches by 3,299% year-over-year.

6 Trending Unisex & Classical Fragrance Notes

Trendalyitics points out that the hashtag #pheromoneperfume has 63.3 million views on TikTok.

To create its rankings, Cosmetify cross-referenced hair care brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

2024's Top Hair Care Brands, Products & Concerns

Cosmetify's methodology cross-referenced brands with the volume of associated Google searches, Instagram and TikTok posts, hashtags and more.

Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.

Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024

Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.

Olaplex Hashtag #OLAFLEX Reaches 3 Billion Views in 72 Hours

Olaplex launched its first hashtag challenge on TikTok, encouraging fans to share how Olaplex’s bond-building hair products helped them improve their hair.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

Hailey Bieber is responsible for popularizing several makeup and beauty trends, including glazed donut skin and nails as well as brownie glazed lips.

Hailey Bieber is the World’s Most Popular Celebrity Makeup Inspiration

Hailey Bieber’s makeup looks gained a 421% increase in Google searches this year, while videos with the hashtag #HaileyBiebermakeup received 167 million views on TikTok.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Bubble founder Shai Eisenman recently told Forbes, “When you look at the skincare world, there's been so much innovation on the prestige side, new products and brands coming in every day. But when you look at more affordable price points and more accessible retailers, people are still stuck with exactly the same stuff that I had when I was younger...'

How Bubble Skincare is Winning Gen Alpha, Gen Z & Beyond: Beauty Accelerate 2025 Preview

Bubble has tapped exponential growth by focusing on Gen Z and Alpha consumers, diving into trends like merchified products, and riding waves of TikTok virality.

Uncanny valley makeup refers to a makeup style that intentionally gives the appearance of an AI-generated or android-like person and imparts a sense of discomfort or 'uncanniness' to the viewer.

Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More

Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.

Raldh Cosmetics recently unboxed its 'Vampire' line, including a lipstick and eyeliner duo in the same reddish tone and packaged in a mock biomedical blood bag. (depiction shown; not the actual product)

8 Trends in Beauty: Vampire Cosmetics, Ceramides, Rosemary and More

Raldh Cosmetics "Vampire" line, Moira Cosmetics, ceramide serum, rosemary shampoo and more made our latest Consumer Pulse social media report on top trends on Google, Exploding Topics and TikTok.

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