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Section: Brands & Products > News

New Brand Launch: Ellixi - Revolutionizing Beauty with Sustainable, Waterless Cosmetics

Ellixi, a new woman-owned brand, is making waves in the beauty industry with waterless, preservative-free, and plastic-free cosmetic and personal care products.

Taiki Usa Laura Frazier And Boshi Patch

TaikiUSA Hires Laura Frazier to Boost Waterless Bōshi Fiber Tech

TaikiUSA has hired Laura Frazier, Ph.D. as chief scientist and has additionally announced the creation of its waterless line, Waterless Bōshi Beauty, which utilizes nanofiber technology that Frazier has expertise in.

WYOS features five travel-friendly stick format beauty products for skin, body and hair. The launch is in line with a growing embrace of solid-format/waterless beauty.

WYOS Launches with Waterless, Solid Hair, Skin and Body Care

The brand is launching February 7, 2023; to access the brand's presale, consumers must agree to share a pledge of values (POV), including "An Attitude of Gratitude," "A No Ghosting Guarantee" and "Connect with Respect."

Kailey Bradt, Susteau founder and CEO.

[Interview] OWA Haircare Rebrands as Susteau

Susteau, formally known as OWA Haircare, has launched a waterless conditioner with planet-friendly packaging.

NOT!CE Hair Co.’s solid-form hair care bars are formulated with concentrated ingredients that are activated when mixed with water.

Unwrapped Life Rebrands as NOT!CE Hair Co.

NOT!CE Hair Co. says its new branding better reflects its commitment to waterless hair care products and reduction of single-use plastic waste.

Laura M. Beres of Ulta Beauty, Don Frey of The Honest Co. and Cary Lin of Common Heir will join other experts to discuss where clean, conscious beauty is going next.

11 Keys to Clean & Sustainable Beauty

From refillables to mushrooms to upcycling to waterless formats and beyond, brands and suppliers are driving new innovation into sustainable beauty.

This follows the company's recall on these products in November 2021; at that time, the company had not received any reports of adverse events following the use of these products.

P&G Pays Out $8 M in Benzene Settlement

The settlement benefits consumers who purchased Secret, Old Spice, Pantene, Waterless, Aussie, Herbal Essences or Hair Food aerosol antiperspirant, deodorant, body spray, dry shampoo or dry conditioner products between Nov. 4, 2015, and Dec. 31, 2021.

These concepts were created in recognition of globally observed consumer trends such as waterless beauty, UV protection and more.

Evonik Launches Trend-inspired Concepts

These concepts were created in recognition of globally observed consumer trends such as waterless beauty, UV protection and more.

900.care-850

900.Care Receives €10M Initial Funding Round

The funds will reportedly allow 900.Care to continue its R&D investments, grow the company and accelerate communication efforts.

Glosslab reportedly plans to open new locations across Manhattan, New York

Glosslab Raises More Than $3 Million in Funding

Glosslab reportedly plans to open new locations across Manhattan, New York, in addition to its Flatiron and West Village locations.

The Laifen hair dryer is designed to dry any kind of hair in half the time of regular hair dryers, with high precision to work at only 59dB and reduce noise.

CES 2023 Beauty Innovation Award Honorees Highlight Skin & Hair Health, On-demand Formulations

The 2023 CES Trade Fair will be held from Jan. 5 to Jan. 8, 2023, at the Las Vegas Convention Center.

The report details the company's ESG strategy and performance, including statements on equity and sustainable packaging options.

Voyant Beauty Releases ESG Progress Report

The report details the company's ESG strategy and performance, including statements on equity and sustainable packaging options.

Tree Hut Brings its Gen Z Body Care to NYC Pop-up

Last year, Numerator ranked Tree Hut on its top 10 list of most popular beauty brands among Gen Z shoppers.

Beiersdorf Acquires Natural Brand Stop The Water While Using Me!

“Stop The Water While Using Me! will strengthen the Beiersdorf brand family with innovative, natural skin care and the know-how of a highly dedicated team," Iain Holding, general manager of Beiersdorf Germany/Switzerland.

This year’s event will tackle the upheaval of 2020 while casting an eye toward future innovation and market opportunities.

Beauty Accelerate Tackles the New Normal

Our agenda reflects our new shared reality and looks ahead at where beauty innovation is heading

The reality is that less than 0.4% of all the water on earth is available to fuel, clean and feed 6.8 billion people. It is in short supply and increasingly polluted.

Water-optimal Beauty

Improving the industry’s sustainability profile requires reengineered formulations and packaging, but the biggest hurdle remains consumer habits and expectations.

Stephenson wins Medium Business of the Year at the 2025 Yorkshire Business Awards, celebrating innovation, sustainability, and global impact from their Leeds base.

Stephenson Honored as Medium Business of the Year at the 2025 Yorkshire Business Awards

Stephenson named Medium Business of the Year at the 2025 Yorkshire Business Awards. Recognized for sustainability, innovation, and global growth, the Leeds-based company continues to drive positive change in personal care manufacturing.

eSeminar Explores Future Trends in the Skin Care Market

Croda skin care experts will explore macro trends and new market opportunities for skin care products; key macro trends have implications for product format, aesthetics that drive a meaningful message, sustainability combined with biomimicry, and a new approach to well-being that addresses growing urban populations.

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