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Type: Article

Section: Brands & Products > Skin Care

Yes To Grapefruit Debuts

Brand founder Ido Leffler introduces new line, scheduled to hit Target shelves in March 2013; seven SKU line "targeted for people who are just starting to see the signs of aging, when age spots and sun spots start to appear on the face and body.”

Marketing Moves for Age Demographics

While overgeneralizing is never a good idea for marketers, there are some best practices that can help brands target certain age demographics.

The New Age of Antiaging

According to Euromonitor International’s June 2009 State of the Industry report, consumers clearly prioritize age-prevention above all else—allowing antiaging, as a global subcategory of skin care, to remain relatively unscathed as consumers’ tightened their purse strings. Still, both marketers and suppliers have been forced to reevaluate how consumers spend and adjust game plans accordingly. The resounding universals of fact-based claims—staying true to a brand mission and capturing the consumer’s imagination—remain, and a panel of marketers and suppliers delve into the issues.

Merck presented its RonaCare RenouMeris sustainable anti-aging marine-derived active ingredient.

[in-cosmetics Global] Recharge the Skin

Skin-centric innovation from Lipotrue and Merck.

The Age of Antiaging—A 360-degree View

An exclusive look into how women view antiaging and what it means to your brand.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

“Sunscreen is poised to see a sensorial shakeup,” says Michelle Chavez, vice president of innovation, Accupac. “Rather than traditional sunscreens, we will start to see the entrance of 'fun-screens,' UV protectants that drive engagement and that consumers want to use every day.”

The 2024 Sun Care Agenda

From fun-screen to multifuctional claims and enhanced performance, sun defense has entered a more dynamic era.

Stem Cell Science & Age Management of Skin

Develop an understanding about how stem cells work in order to gain knowledge about how they are being used to advance skin care.

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Age & Emotion: Addressing the importance of the eye contour

The fragility of the eye contour and its permanent motion favor the formation of wrinkles. These wrinkles, under eye and tear trough wrinkles in particular, can affect the perception not only of age, but also of emotion.

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Screen Light Ageing –The Hazards of Highly Connected Lifestyles

Blue light irradiation is a new form of indoor pollution that must be seriously considered. The screen dependence in itself is an issue, but it also contributes to sleep disturbance, causes damage to the eyes, can have negative effects on child development and more recently, it was demonstrated to accelerate skin aging.

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Double Duty Skincare… without the Double Product Purchase!

Skin is a living organ with complex needs that change not only as we mature, but also from day to day. Feedback from DSM’s exclusive blogger community, The Beauty Connection, revealed that consumers are often facing conflicting skin care needs

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For the Ages: Ingredients Targeted to Different Generations

Consumers of all ages seek out skin care, so developing products with ingredients that are particularly suited to their age group can help consumers feel your brand is taking a customized approach.

Anita Wilbanks and Lydia Mondavi, 29 Cosmetics

All in the Family: 29 Cosmetics Launches Grape Seed Age Protection

Lydia Mondavi, principal of 29 Luxury Goods’ 29 Cosmetics, shares her brand’s business background, ingredient secrets, packaging visions and product knowledge...

Derm skin care searches spiked 27% in 2023, while doctor-/dermatologist-backed skin care searches jumped 58%.

The 2024 Skin Care Agenda: Pro-aging & Sensitive Skin

Philosophies and technologies around aging, as well as a boom in sensitive skin approaches, is leading product and brand innovation.

New Technologies and Novel Ingredients Top European Sustainable Cosmetics Summit Agenda

The European edition of the Sustainable Cosmetics Summit will take place November 21–23 in Paris.

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State of the Industry: Bright Spots Remain in Down Market

Heightened consumer price sensitivity impacts the global cosmetics and toiletries market.

The home spa product market is shifting to include medspa-level solutions that mimic everything from Botox to eye lifts; image by Sofiia Bakh.

Skin Care’s Medspa-ration Renaissance

A growing number of ingredients and product formats mimic professional treatment results, providing minimally invasive at-home beauty care.

Consumers' desire for well-aging solutions is changing the beauty industry.

[in-cosmetics Global] Reinventing Anti-aging & Skin Care for the Healthy Aging Generation

Consumer motivators around aging are shifting, leading to new product innovation.

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