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Section: Brands & Products > Color Cosmetics
Event Coverage
Cosmoprof Worldwide Bologna 2025 to Showcase Innovation in Beauty Industry
Cosmoprof Worldwide Bologna 2025, March 20-23, unites global beauty professionals and brands to explore trends and innovations.
Color Cosmetics
Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power
Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.
Skin Care
Meet Our Experts from Bubble, Supergoop!, L'Oreal, Danessa Myricks Beauty, Fazit, BeautyStat, Nutrafol, Laura Geller, Estee Lauder & More...
This dynamic event will dive into critical topics, including connecting with Gen Alpha and Gen Z, advancing longevity-focused innovations, meeting the demands of value-driven consumers, designing sustainable packaging and leveraging data-driven insights.
Sustainability
The Competition for Sustainability in the Beauty Industry: Insider Insights
As sustainability becomes the driving force of the beauty industry, brands making environmental responsibility a part of their core philosophy stand a better chance of earning consumer loyalty and trust.
Tubes
Albéa Showcases Tailored Solutions For American Skin Care And Makeup Brands at Makeup In Los Angeles
At the MakeUp in Los Angeles show, Albéa highlighted the launch of the Metamorphosis tube, made with up to 50% paper, and the Ecofusion top, both produced locally in Mexico.
Color Cosmetics
Debut Revolutionizes Beauty with Animal-Free Carmine Breakthrough
"The toughest challenge in replicating carmine was discovering what was poorly understood and the complex chemical events that happen within the beetle, namely several biosynthetic steps which were the biggest mystery."
Color Cosmetics
Beauty Brands Expand Retail Presence in 2025: VIOLETTE_FR, Cécred, and Saltair Lead the Way
Cécred, the award-winning hair care brand founded by Beyoncé Knowles-Carter, is making its retail debut with Ulta Beauty, the largest beauty retailer in the U.S.
Launches & Claims
Imerys Introduces ImerCare SunTouch Perlite-based Sensory Agent for SPF Cosmetics
The natural alternative to synthetic sensory agents is designed to deliver a velvety, matte finish while maintaining SPF efficacy.
Sun Care
Supergoop!, Amorepacific and Beiersdorf Experts Talk Beauty's Sunification
Sun care is no longer limited to standalone sunscreen products. Instead, it’s becoming an essential feature across categories like skin care, makeup and color cosmetics.
Bath & Body
Taylor Swift Favorite Fazit Launches Dazzling New Body Patches for the Decolletage
In just one year, Fazit grew by 30x in revenue, hitting 7-figure sales and expanding to retail giant CVS.
Companies
Vanitas Inc. Strengthens Leadership Team to Drive Innovation and Growth
Vanitas Inc. announces key leadership appointments, including experts in product development, formulation, and technical services.
Companies
Bansk Beauty Promotes Liran Golan to Chief Supply Chain Officer (CSCO)
In this role, Liran will collaborate closely with supply chain and brand leaders from amika, Eva NYC, and Ethique to strengthen end-to-end supply chain operations.
Color Cosmetics
Versed Expands Into Makeup: Skin Care-Infused, Affordable and High-Performance
The new line combines active skin care ingredients with bold color, offering everything from tinted serums to bronzer sticks—all designed to keep skin calm and balanced.
Color Cosmetics
Makeup 2025: Skin Care & Indulgent Fun (+2024 Sales)
Circana points out that Gen Z comprises ¼ of makeup users; these shoppers are prone to treating themselves with makeup.
Consumers & Markets
Beauty & Wellness in the Ozempic Era
The rise in GLP-1 drug usage, such as Ozempic, is influencing beauty sales in notable ways.
Color Cosmetics
2024 Beauty Sales Point to a Prestige-Masstige Growth Cycle Through 2027
Overall prestige beauty sales are expected to increase 5% year-over-year in 2025, with growth slowing to 4% for 2026 and 3% in 2027.
News
Sensient Acquires White Biotech Expert Biolie to Expand Active Color Offerings
Sensient will apply Biolie's solvent-free enzymatic extraction to create novel sustainable ingredients. The deal follows two recent Biolie launches at Cosmet'Agora: Paradisyl, an antioxidant and SPF booster, and Garnet Red, a skin conditioning agent.
Color Cosmetics
Say Hello to Ronaflux: Metal-free Metallic Pigments Redefining Makeup Innovation
While Ronaflux pigments are exceptional in dramatic formulations, they also provide extraordinary results in everyday make-up and in neutral looks because of their universally true colors and multi-functionality.
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