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Type: News

Section: Brands & Products > Fragrance/Home

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Evonik Unveils Cleansing Technologies with Biosurfactants

Evonik is now the first company to use biotech methods for producing industrial-scale quantities of biosurfactants, which are key components of modern shampoos, shower gels and household cleansers.

Avon has launched Prima with a new face: American Ballet Theatre dancer, Courtney Lavine.

Avon Launches Prima with Ballerina

Courtney Lavine is the face of the brand's latest scent.

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Kate Moss is the Face of Charlotte Tilbury’s First Perfume

The new perfume, Scent of a Dream, debuts this month.

FragranceLock slows the natural evaporation cycle of perfumes.

FragranceLock: Smell Beautiful, Longer

New product slows down the natural evaporation cycle of fragrances.

Fragrance marketers must refocus their efforts to succeed at retail, according to a new analysis.

Prestige Fragrance Marketers Are Wasting their Money

A new A.T. Kearney shows why the top fragrance brands have shifted so little over the past few years, as well as the systemic marketing issues behind this state of affairs.

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Vetiver Together Ensures Crop and Producer Stability

Unilever and International Flavors & Fragrances partnership will enhance the livelihoods of smallholder vetiver farmers in Haiti.

'Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman,' said Vergara.

Sofia Vergara's Latest Perfume Touted by Social Media Influencers

Tempting By Sofia Vergara is leveraging the digital reach of Snapchat, Instagram and YouTube bloggers to break the promotional mold.

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Art & Fragrance Now Lalique Group SA

According to the company, the beauty segments (perfume and cosmetics) will continue under a new sub-holding company, Art & Fragrance SA.

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Austin Entrepreneur Phlur-ishes with Fragrance Collection

The company is attempting to disrupt the fragrance universe by letting customers choose the perfumes from the collection that they would like to sample.

Atelier Cologne and Groupe GM have collaborated on a range of products for hospitality around the globe.

Atelier Brings the Scent of Paradise to Global Hotels

The natural range comprises a shampoo, conditioner, shower gel and body lotion in 40 ml and 80 ml bottles, as well as a 40 g and 80 g soap, and a 300 ml Ecopump.

Atelier's niche market was attractive to L'Oreal, but how much expansion into niche is too much?

What Atelier-L'Oréal Means for Niche Perfumery

The category is booming, driving big gains in the premium fragrance segment. But how much is too much?

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Chanel Bottles Boy

Olivier Polge produced his second Chanel fragrance, Boy, to walk the line between masculine and feminine scent.

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RiRi Collection Announces Crush by Rihanna

New fragrance is second in pop star Rihanna’s line.

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Actor Boyd Holbrook to Represent Diesel’s New Fragrance

Diesel Parfums announced that Boyd Holbrook will be the face of its new fragrance for men, launching August 2016.

Joya Blends Fragrance Production and Retail in Single Space

A recent store visit highlighted a focus on craft, manufacturing and the beauty of fragrance.

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Puig Boosts Stake in Niche Fragrance

Deal with EB Florals expands retail distribution and promises growth ahead.

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Avon's Latest Scent Has Star Power

Avon is teaming up with Sofia Vergara to launch So Very Sofia by Sofia Vergara, a new fragrance.

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#TBT: Bath & Body Works Brings Back 90s Favorites

Brand is reintroducing iconic fragrances from back in the day as part of its #FlashbackFragrances campaign.

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