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Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

Ariana Grande Launches New Fragrance: R.E.M.

Ariana Grande has launched a new fragrance in partnership with Luxe Brands: R.E.M.

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Dolce & Gabbana Launches K by Dolce & Gabbana Eau de Parfum

Dolce & Gabbana Beauty has released an Eau de Parfum variation of its K by Dolce & Gabbana Eau de Toilette.

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Skylar’s New Clean Fragrances: Sun Shower, Salt Air

Skylar has released Sun Shower and Salt Air, two new clean and cruelty-free fragrances.

Symrise saw a sales increase of 7.6% in the first half of 2020 despite the global COVID-19 pandemic.

Symrise Posts H1 2020 Growth Despite Market Difficulties

Symrise saw a sales increase of 7.6% in the first half of 2020 despite the global COVID-19 pandemic.

Rebecca Minkoff Eau de Parfum fragrance launching soon

Rebecca Minkoff Eau de Parfum Fragrance Launching

Designer Rebecca Minkoff is launching her first fragrance, Eau de Parfum, that is said to "capture her signature feminine with an edge aesthetic in a scent," according to Forbes.

Campaign for Eternity Cologne for him and Eternity Eau Fresh for her fragrances by Calvin Klein, Inc.

Calvin Klein, Inc. Announces Eternity Fragrance Campaign

Calvin Klein, Inc. announced the worldwide global advertising campaign for its Eternity Cologne for him and Eternity Eau Fresh for her fragrances with the return of model Christy Turlington Burns and her husband Edward Burns as the faces of the campaign.

Marie Claire is now offering its free beauty sampling service, Beauty Drawer

Marie Claire's Beauty Drawer Offers Free Beauty Sampling

Marie Claire is now offering its free beauty sampling service, Beauty Drawer, designed for those interested in being the first to test and review new products without purchasing the full-size option, according to the magazine.

Companies are developing new means of sampling in-store and beyond.

Fragrance Discovery in the New Reality

The technology revolution behind today’s sampling and product discovery experiences.

Awaken and Unwind are TUMI's first fragrances for men.

TUMI Launches First Men Fragrances Awaken and Unwind

Travel and lifestyle brand, TUMI, launched its first men's fragrances Awaken and Unwind.

Sergio Tacchini and Desire Fragrances Inc. and have announced an partnership to develop, launch and expand Sergio Tacchini fragrance lines.

Sergio Tacchini, Desire Fragrances Inc. Announce New Partnership

Sergio Tacchini and Desire Fragrances Inc. and have announced an partnership to develop, launch and expand Sergio Tacchini fragrance lines.

The sensor is functionalized with Aryballe’s proprietary combination of biosensors, which capture unique odor signatures in mere seconds.

Aryballe Investment; Odor Sensor Offers Customer Experience Innovations

The sensor is reportedly smaller than a paperclip and, due to its size, can “enable companies to develop innovative solutions for new consumer application challenges.”

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Clean Fragrance by Sozio Inc.

Sozio is growing its commitment to the clean fragrance era by offering more olfactive options, including fresh, herbal, fruity and floral scents.

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

Revuze Releases H1 2020 Fragrance Trends and H2 Projections

Revuze has used its AI platform to track the fragrance trends of the first half of 2020 and set projections for H2.

Sephora has launched its own line of scented candles available in four scents: Bloom, Pop Fizz, Refresh and Unwind.

Sephora Collection Launches Candle Line

Sephora Collection has launched its own line of scented candles available in four scents: Bloom, Pop Fizz, Refresh and Unwind.

The Beauty Hall of Fame collection on the e-commerce site for Net-A-Porter.

Iconic Products Offered in Beauty Hall of Fame Collection by Net-A-Porter

The Beauty Hall of Fame collection by Net-A-Porter features an array of nearly 200 products ranging from skin care to makeup to hair care and more.

“Over the last few months, there have been drastic changes in consumer interest within each beauty category.'

What's Trending in Beauty: May 2020

“Over the last few months, there have been drastic changes in consumer interest within each beauty category. For the first time, we are starting to see consistency. We have finally reached the new normal.”

The e-commerce site for indie perfumery 4160Tuesdays.

4160Tuesdays Creates Customized Fragrances in London Home Lab

Indie perfumery 4160Tuesdays has created custom-made fragrances during the UK lockdown in spite of its studio closure.

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Patent Pick: Customizable Fragrance Blends

Personalization is a major trend in beauty and recently, consumers have sought perfume blends they can customize to their preference or mood. A recent Coty patent addresses this.