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Devices/Tech
Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop
Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."
Skin Care
Olive Young Builds U.S. Muscle with CEO and Logistics Hub
The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.
Color Cosmetics
Beauty Holds the Line as Resilient US Consumers Keep Spending
“There is a growing divide between industries where consumers feel value aligns with pricing and those where elevated costs are dampening demand.”
Skin Care
K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts
Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.
Bath & Body
Dupe Culture Meets the Courtroom
What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.
Ingestibles/Supplements
Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika
In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.
Brick and Mortar
Ulta Beauty Unleashed: Record Revenue and a High-Stakes 2026 Roadmap
For fiscal 2026, Ulta Beauty issued robust guidance, forecasting net sales growth of 6.0% to 7.0% and comparable sales growth of 2.5% to 3.5%.
Skin Care
The K-shaped Skin Care Market Playbook
As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.
Skin Care
Credo Beauty Announces Saie as a Standout New Brand Partner
Together championing beauty that is better for you and the planet
Brick and Mortar
Target Introduces Target Beauty Studio, New Shop-In-Shop Concept
Hair Care
Sally Beauty Expands "Rooted in Success" Campaign with Nationwide HBCU Student Programming
The 13-stop HBCU campus tour brings products, education, and representation directly to students
Color Cosmetics
Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions
What the latest retail moves reveal about retailers' (and consumers') priorities.
Color Cosmetics
M·A·C Cosmetics to Launch in Sephora U.S.
Leading Prestige Beauty Brand Expands Sephora Partnership to Include U.S. Stores & Online in Early 2026
Brick and Mortar
Cloud Haircare Expands Retail Footprint with Amazon, CVS, H-E-B, Giant Eagle, and Upcoming Sally Beauty Launch
"Launched with the mission of making luxury hair care accessible to everyone, Cloud has seen incredible momentum across every channel we've entered," said Carolyn Aronson, Co-Founder of Cloud Haircare.
Color Cosmetics
Beauty’s Resilience Comes With New Rules: 2025 Sales & Lessons for 2026 from Circana's Latest Data
Prestige unit sales increased at a flat rate, while average selling price was up by 1%.
Bath & Body
Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook
At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.
Color Cosmetics
Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty
Conglomerates defend share, while indies drive upside.
Bath & Body
The New Rules of Winning at Sephora—Category by Category
For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.
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