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Section: Retail > Brick and Mortar

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

Blake Brown and Colorsonic point to Target's recent focus on the hair care space.

Target's Q2 2024 Beauty Secret: Celeb Hair, Minis & Sun Care

"[T]he consumer is willing to buy when they find that right combination of on-trend, stylish product at an affordable price."

'We are so excited about sharing Jukebox with Walmart shoppers,' said Emily Woods, head of Jukebox. 'Jukebox is rooted in addressing the unique personal care needs of women without sacrificing any of our key features: naturalness, efficacy, and scent.'

Rewind It 10 Expanding to CVS, Dr. Squatch's Jukebox Landing at Walmart: Beauty Retail Roundup

Beyond Walmart, Jukebox retails on its own ecommerce platform and at CVS nationwide.

Stripes Beauty products

Beauty Retail Expansions: Stripes, Lab Series & ColourPop

“Expanding into Canada with Hudson’s Bay is a major milestone for Stripes Beauty, as it represents another step in our mission to empower women to age with confidence, making products and information accessible to women where they most love to shop."

'For a subjective claim such as 'my skin felt smoother and more moisturized,' a well-conducted consumer survey can suffice as substantiation,' says Jennifer Santos of NAD.

What Beauty Brands & Influencers Need to Know about Truth in Marketing

The rise of platforms such as TikTok, Instagram, and YouTube bred a new form of advertising—dominated by influencers—that is more visual, engaging, seemingly organic and influential in a consumer’s beauty decisions. Here's what that means for brands.

Prequel will soon be available in all Target doors nationwide and Target.com.

Smashbox and Odele Land at Amazon, Curology at Walmart, Prequel at Target: Beauty Retail Rundown

Smashbox has launched on the Amazon Premium Beauty store, featuring a Primer Finder tool "designed to assist customers in finding primer matches based on skin concerns and goals and their desired skin benefit."

The Calm Restoring Clay Mask for dry, sensitive and irritated skin comprises purple Brazilian clay for skin strengthening, inflammation-fighting punarnava and neem oil, soothing black cumin seed oil and aloe vera, and oat beta glucan to boost skin moisture and reduce redness.

Glorio Brings Single-use Sustainable Beauty to Bloomingdale's

Per the brand, the colors of its ethically sourced Brazilian clays are "influenced by their prevailing mineral content."

Consumers are testing the limits of beauty innovation like never before, demanding elevated value, efficacy, sustainability and experiences, from product to branding and packaging to marketing and social engagement.

Global Cosmetic Industry Reveals 2025 Beauty Themes

From skin and hair health to emerging technologies and manufacturing trends to the latest packaging and ingredient innovations, 2025's information agenda will equip brands to compete in a dynamic, competitive marketplace.

Urban Decay's has rebooted its Original Naked Palette ($59), featuring a somewhat larger mirror compared to the 2010 original and a cruelty-free brush.

Ulta Beauty's Latest Launches Include Urban Decay, Bubble, Dime, Beekman 1802, Loops & More

Ulta Beauty's latest launches include goat milk exosomes, a rebooted eyeshadow palette, a skin care discovery kit and much more.

Freewill's Hair Routine Quiz and Consultation on its website helps shoppers identified their ideal routines based on goals and concerns based on seasonal and environmental changes.

Underlining x Sally Beauty Take on Hair Cycling with Freewill

“Continuing to expand in the beauty industry has been an exciting process following our success with Nailboo and the rise of at-home beauty,” says Raz Romanescu, CEO and co-founder of Underlining.

Raw Sugar Living is Democratizing Clean Beauty: from Deodorant to Pet Care & Beyond

The brand focuses on clean, sustainable and high-tech product innovation at a highly accessible pricepoint.

Agency by Curology Launching on Amazon

This partnership with Amazon opens up a new avenue for Agency to reach its target audience where they already shop.

'Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients,' says founder Jennifer Aniston. 'I'm excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way.'

Beauty Retail Expansions: Dr.Jart+ x Amazon, Jennifer Aniston's LolaVie x Ulta Beauty at Target, Isdin x US Sephora & Curology x CVS

Dr.Jart+ has launched its own U.S. Amazon Premium Beauty store, featuring key SKUs and "Skin-a-gram" educational and entertainment videos focused on product details and ingredients that address skin issues.

Guerlain fragrances were a highlight of growth for LVMH in the first half of 2024.

5 Beauty Growth Drivers for LVMH's First-half 2024

From Fenty to Dior, the luxury house saw success across categories, even as Sephora continued to gain market share.

Divi Scalp & Hair Health Expands Into 500 Ulta Beauty at Target Stores: Full-circle Moment

The store expansion continues Divi's omnichannel positioning and "ensures broader consumer access to its products than ever before," per an official announcement.

Neom Wellbeing Opens First US Store in New York City

The "Wellbeing Hub” is designed as a sanctuary to escape the city.

For its collaboration with McMichael, Snif developed a youthful flora fragrance, Rose Era, which went viral on PerfumeTok ahead of its launch, leading to a wait list of more than 20,000 consumers.

Snif Enters its Rose Era in an Ulta-exclusive Collaboration with Monet McMichael

The latest scent represents a 5x scale up of its typical fragrance launch, per the brand.

Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024.

Sephoria 2024 is Coming to Atlanta and Expands to Dubai and Rio de Janeiro

The event will feature more than 50 brand activations and master classes from Rare Beauty by Selena Gomez, Fenty Beauty by Rihanna, Makeup by Mario, Danessa Myricks Beauty, Dr. Dennis Gross Skincare, Forvr Mood and Cay Skin.

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