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Building a Science-Forward Beauty Brand Is Harder Than Ever. Here’s What I've Learned.

The companies that will thrive in the coming decade are those that treat science not as a decorative flourish but as a foundational element of their identity.

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Italian Antitrust Authority Targets LVMH and Sephora Over 'Cosmeticorexia'

The probe scrutinizes marketing and sales practices within the Sephora Collection and Benefit Cosmetics lines.

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Micro-Creators, Macro Growth: SEEN Group Scales Its Influence Engine

The centerpiece of this next phase is Community X SEEN (CXS), the group’s proprietary influencer platform dedicated to micro- and nano-creators.

Beauty Retail Heats Up: Sephora Expands Into the 'Intelligent Channel' of ChatGPT as Ulta Beauty Launches in TikTok Shop

Sephora shoppers can prompt specific beauty needs—such as "help me find a foundation for dry skin."

Olive Young Builds U.S. Muscle with CEO and Logistics Hub

The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.

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Beauty Holds the Line as Resilient US Consumers Keep Spending

“There is a growing divide between industries where consumers feel value aligns with pricing and those where elevated costs are dampening demand.”

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K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts

Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.

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Dupe Culture Meets the Courtroom

What the Benefit vs. e.l.f. mascara ruling reveals about the legal limits of beauty dupes.

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Ulta Beauty Pushes Deeper Into Wellness With Cymbiotika

In Q4 fiscal 2025, skin care and wellness grew to 24% of Ulta results, per the company.

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Ulta Beauty Unleashed: Record Revenue and a High-Stakes 2026 Roadmap

For fiscal 2026, Ulta Beauty issued robust guidance, forecasting net sales growth of 6.0% to 7.0% and comparable sales growth of 2.5% to 3.5%.

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The K-shaped Skin Care Market Playbook

As inflation fatigue, selective splurging and value-conscious upgrading converge, American beauty shoppers are no longer trading strictly up or down.

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Credo Beauty Announces Saie as a Standout New Brand Partner

Together championing beauty that is better for you and the planet

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Sephora’s Skin-First Makeup Brand Now Available Online

To achieve that standard, Lixr omits both water and silicones, opting instead for highly concentrated blends that do not rely on synthetic preservatives.

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Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions

What the latest retail moves reveal about retailers' (and consumers') priorities.

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Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

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Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

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Indies Set the Pace, Conglomerates Hold the Shelf—2026 Lessons for Beauty

Conglomerates defend share, while indies drive upside.

The New Rules of Winning at Sephora—Category by Category

For brands operating in—or evaluating entry into—the Sephora channel, future growth will depend less on scale and more on clarity, restraint and strategic intent.