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Type: Article

The Basic Message—From Sample to Brand Fan

A follow-up to the May 2010 feature “Creating Brand Impact With Sample Packaging,” suppliers discuss advances in sample packaging and strategies for creating and enhancing brand/consumer connections through sampling.

2011 Ingredient Launches

A roundup of the ingredient launches published in GCI, January–November.

On the World Stage: California-based Beauty Brands Step Up

As emerging markets continue to increase in importance for the beauty industry, more and more small- to mid-size beauty brands are seeking out ways to stake an international presence.

It's All in the Delivery: A Case Study in Message Placement

By going small and intimate, beauty brand GlamNatural has found a perfect path to be big.

Trade Routes: Brand Management—Consistency Breeds Success

Brand development involves integrating all elements to create a consistent message that reaches the target consumer.

How do you empower informed consumers, especially when they have so many options?

3 Ways to Empower and Engage with Today’s Informed + Connected Beauty Consumer

How do you empower these informed consumers, especially when they have so many options?

CEW president Carlotta Jacobson tests products at the 2011 CEW Beauty Product Demo.

CEW Stages 2011 Beauty Awards Product Demo

The 2011 CEW Beauty Award Product Demonstration featured more than 600 new products from 350 beauty brands competing for a spot as a finalist.

Marketing Matters: Simplify the Message to Create a Stronger Brand

Building a strong brand depends on expressing a clear brand message.

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Revinage®: an effective, scientifically proven retinol-like active

Retinoids are known for the treatment of common skin diseases and also for preventing aging. Offering good performance but some drawbacks. How about trying a natural retinol?

Seventy-eight percent of patch users apply these products as part of regular monthly skin care routines, with 35% using patches at least once weekly.

What’s Driving Increased Skin Care Patch Usage?

New data points to widespread regular usage of these products, as well as interest in emerging wellness formats.

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The Vintage Touch: Boost Your Beauty Brand Buzz

How do you stand out, as a brand or retail store, in a world that is deluged by information, most of it sent digitally?

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Clariant Leverages Defensive Properties of Camellia Japonica Flower

Clariant, a world leader in specialty chemicals, recently re-launched its innovative skin defender against pollution and aging, RedSnow™, after conducting tests demonstrating its efficacy on the effects of air pollution on skin.

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Dual Eye Kit – Liquid Eyeliner and Mascara in a Groundbreaking Package

Featuring double-duty functionality and an easy-to-use design, the Dual Eye Kit from World Wide Packaging is ideal for today’s on-the-go consumer.

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Vantage® is proud to showcase its new Effortless Color Collection

The Effortless Color Collection features elevated prototypes that range from hybrid foundations, multi-use blushes, and bold lip products.

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A new collagen era for hair care with Col-Frag remastered ™

Col-Frag remastered ™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing

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A new collagen era for hair care with Col-Frag remastered™

Col-Frag remastered™ is a type I collagen fragment produced in Wild plants as biofactories through vertical farming, that provides volume, gloss and facilitates combing

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Crisis Management in Beauty Products Manufacturing: 6 Must-Haves in Your Software

When you're faced with a claim against one of your products, it not only means a consumer was negatively affected—it can also mean immeasurable damage to your brand name.

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Vantage launches new self-emulsifying bases for hair care

Jeesperse® NoLo, a new product range of self-emulsifying bases for hair care applications are designed to require No or Low energy.

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