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Ingredients that help hydrate, moisturize, and boost skin health and glow are the most sought after in a face mask, including hyaluronic acid, vitamin C and retinol; photo by deniskomarov at Adobe Stock.

What Consumers Want from Skin Care Masks: New Data

On a regular basis, 49% of consumers use between one and two masks, with 35% using three to four and 11% using five to six!

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

Generative AI technologies, with their remarkable capabilities for data analysis, content synthesis and editorial design, are revolutionizing the industry.

Beauty’s Generative AI Marketing Revolution

While AI possesses advanced technical knowledge, it can never fully replicate the power of human imagination; here’s how brands can get the best of both worlds.

Ritual and a sense of order are among the drivers bringing tweens to skin care.

Decoding Generation Alpha & Beauty

"When did 10-year-olds start worrying about wrinkles and getting older?" said Firdaous El Honsali, global vice president, Dove.

The phrases 'cosmetics lash xl' and 'Yep cosmetics lash xl' have surged in searches within the past week. TikTok reports some 88.1 million posts on the product, with one of the most popular 'results' videos capturing 59.9 K views.

Trending: Yep Cosmetics Lash XL Growth Serum, Bambie Thug, Hair Marbling and More

What searches and hashtags in beauty are trending this week? Our Consumer Pulse report reveals: Yep Cosmetics Lash XL growth serum, AOA makeup blender and Drop Liquid Foundation, Bambie Thug (no makeup), discoloration/retinol/mandelic/TXA serum and more.

'Luxury beauty products' is on our top trends list this week; Google Trends reported searches were up 600% on this phrase.

Trending: Luxury Beauty, Propolis Toner, Ahsoka Makeup and More

Our weekly Consumer Pulse on the socials uncovers insights in cosmetic-related web searches. Trending now: Megan Fox no makeup, Ahsoka Indian makeup, luxury beauty products, propolis toner, pink goth makeup, corn row braid editorials and white lip gloss.

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Why The Ordinary Launched its GF 15% Solution with a Side of Science

The Ordinary launched its GF 15% Solution in January in an unprecedented way: with a website dedicated to cosmetic research to break through knowledge barriers — and misconceptions such as growth factors warranting a higher price point. Here's why.

SilcSkin manufactures medical-grade silicone patches as a noninvasive method of reducing the appearance of wrinkles, fine lines, scars and burns.

The Reinvention of Wrinkle Removal Patches

Once only available to the Hollywood elite and medical profession, wrinkle removal patches have gone mainstream, evolving over the last few decades as an innovative, noninvasive way of treating wrinkles and fine lines for the masses.

Euromonitor International’s Voice of the Consumer: Beauty Survey shows that 20% of U.S. male consumers voted “skin care is an important priority for me” as a common reason for purchasing skin care products.

The 2024 US Male Skin Care Agenda

Digital engagement, targeted care, celebrity brands and emerging concerns are reshaping a vibrant category.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

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9 Microtrends in Beauty: Lip Stain Masque, Catrina Makeup (and Controversy), Halloween Makeup and More

C&T's Consumer Pulse series on the socials highlights emerging searches related to cosmetics. Here, we expand on those themes. This edition includes: Halloween makeup, Catrina makeup (and controversy), lip stain masque, bow and green chrome nails, etc.

According to Mintel data, 39% of U.S. skin care consumers Gen X or older feel it’s important for skin care products to be recommended by a doctor or dermatologist.

Beauty Enters Its Dermatological Skin Care Era

Expert-backed brands and clinically proven formulations are driving growth while building consumer trust.

Holiday 2021 promises to be challenging, even as shoppers plan to spend more, compared to 2020.

6 Pandemic-era Holiday Beauty Marketing Realities

The entirety of Q4 2021 is being treated as a holiday shopping season due to supply chain challenges.

Key skin care concerns found among “moderate” users of color cosmetics include acne, dry patches and dark circles, according to the Mintel report.

4 Ways to Accelerate Makeup’s 2024 Momentum

The makeup sector is coming off a strong year; hybrid, high-performance and multifunctional products may be the answer for maintaining the growth curve.

A recent Kline report notes that retailers like Target have responded with “Tween Skin Care” sections to direct shoppers to age-appropriate products.

Pro-aging: Gen Alpha to Boomers

Every age cohort of consumer is seeking something slightly different from anti-aging skin care.

Searches for 'mica cosmetics' (in Japanese) are up 1,450% in the past week, according to Google Trends, with a recent news report exposing child labor mica mining in Madagascar.

8 Trends in Beauty — Targeting Child Labor Mica Mining, Russian Beauty, HNB Powder, Torriden LMW HA Toner and More

Weekly, C&T digs into trending searches and hashtags related to cosmetics. Now trending: mica mining, child labor and taking action; discontinued cosmetics and the Russian beauty market; HNB Soft Focus Loose Powder; Torriden Dive-in LMW HA Toner; etc.

'The Best Micellar Water Types that will be Indispensable in Your Skin Care Routines' were highlighted for their multi-tasking cleanser, moisturizer and skin-refreshing properties.

Trending: Hard Candy x Girl Scouts Makeup, Garnier Micellar Water, Glycolic Acid Spray and More

Our Consumer Pulse report on the socials uncovers insights in cosmetic-related searches. Now trending: Hard Candy's Girl Scouts Cookies makeup; Garnier micellar makeup remover; Makeup by Mario Bronzer; aura and BIAB nails; glycolic acid spray; etc...

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

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