Search Global Cosmetic Industry: Page 95

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Frictionless or Experiential?*

Beauty brand experiences for retail 2020 and beyond.

Brands such as L’Oreal are already responding by bringing traditionally marginalized peoples—including transgender women—front-and-center in their campaigns and blogger partnerships in a way that feels authentic. (As seen here with Hari Nef, at left, pictured in a recent L’Oreal campaign.) And many are leveraging the direct connection to consumers afforded by social media to respond quickly to criticisms. But there’s more work to do. Bustle’s Kara McGrath said she wishes that marketers would take more risks with their campaigns and present less polished content. This more realistic approach tends to perform better on sites such as Bustle, she noted. Marketers, take note.

SLIDESHOW: Highlights from CEW's Product Demo

From masks to apple cider vinegar hair care, this year's event revealed a diverse array of product innovations.

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Three Solutions for Pollution Protection

As we face an increasingly urbanized world, consumers are becoming ever more aware of the detrimental effects pollution can have on the skin and hair. The quick-rising anti-pollution trend is forecasted for 2017 and beyond.

Influencer partnerships, social media engagement, and strategies beyond traditional brick and mortar retail can lead to success in today's beauty landscape.

Non-traditional Strategies on the Road to Retail

How to respond to the shifting retail buying landscape with social media engagement, influencer partnerships and strategies that expand beyond brick and mortar.

Englewood Lab traditionally worked with a range of skin care customers and found itself producing many SPF products.

Inside Englewood Lab’s Color Expansion

As the makeup market booms, this skin care contract manufacturer is boosting its innovation capacity for color cosmetics.

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Do you have excess packaging? We buy surplus!

If you're like most companies, no matter how well you plan your purchasing and production cycles, inevitably you end up with unneeded inventory. Let McKernan help you recoup some of your initial investment.

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Is Beauty Really Being Disrupted?

Over the last decade the internet and social media have rewritten the transparency rules for brands and retailers, while also removing traditional barriers to entry for startup companies.

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Make-up enters the spotlight at in-cosmetics Global

in-cosmetics Global will attract cosmetic manufacturers from more than 100 countries when it opens its doors in April. With 800 exhibitors on display, alongside 100-plus hours of educational content this is an unmissable event.

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Slideshow: MAC Loyalists vs Sephora Loyalists

What are the differences (and similarities) between Sephora and MAC loyalists? How could each brand grow market share by connecting with their own—and each other’s—audiences?

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Fusion Slim Wand – A Sleek and Versatile New Stock Pack

HCP Packaging’s new Fusion Slim Wand is a sleek and versatile new stock pack, suitable for lipstick, highlighter, contouring, concealer and any other twist-up stick products.

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Our Glass Won't Break... Because it’s not Glass.

The ultra-heavy PET collection. Inoac creates innovative packages for customers worldwide by combining the aesthetics of shape and color with the practicality of state-of-the-art technology and one-stop-shop manufacturing.

Madison Reed's Tame smoothing emulsion.

Slideshow: How to Disrupt the Hair Color Experience

Madison Reed CEO Amy Errett on the power of algorithms and data, her omnichannel strategy, and what's next for the tech-savvy brand.

Whatever your story, be real, be genuine, be true.

If I Had to Do It Over: Defining Your Brand Story

Advice, from experts who’ve been there, on how to craft a brand story that will resonate with the consumer.

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Beauty is Her Beat

Inside the hearts and minds of the beauty enthusiast.

Niod Photography Fluid is a high-tech foundation claimed to act as a light filter to blur imperfections and effectively “Photoshop” the wearer.

How Beauty Will Grow in 2017 and Beyond

From probiotic skin care to smart devices, innovation is creating new market opportunities.

Makeup got all the headlines (and the plurality of sales) last year, but select skin care and fragrance segments also performed well.

Beauty Shakeup

What 2016 market figures and the latest shifts in product innovation, shopping patterns and consumer sentiment mean for the industry in 2017 and beyond.

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Single-Use Glass Ampoule Packages: The Indispensable Package

James Alexander’s famous glass ampoules not only extend product shelf life, they are also ideal whenever tamper-resistant packaging is a must.

Why curly haired women and girls buy more than twice as much hair product as their straight-haired friends.

Meet the Product Junkie

Why curly haired women and girls buy more than twice as much hair product as their straight-haired friends.

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