Search Global Cosmetic Industry: Page 2

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Backed by the biotech innovators at Debut, Deinde has made waves on TikTok, turning engagement into real success on platforms like TikTok Shop and Amazon.
How Deinde Succeeds on TikTok Shop and Amazon
Here, CEO Joshua Britton shares how a brand rooted in science can not only compete, but excel in today’s trendiest digital spaces.
Jul 17th, 2025
The Kylie Jenner brand is featuring its Kylighter; a pressed, skin-illuminating powder, reportedly designed to create a subtle multidimensional glow. (depiction only shown; not the actual product)
Illuminating, Glowing Skin and Deep Oiling for Hair: Google and TikTok Trends
What's on beauty consumers' minds? Our social media video report, Consumer Pulse, highlights top Google and TikTok trends; this time including illuminating and glowing skin, discoloration serum, deep oiling and more. Here's an overview.
Sep 20th, 2023
According to Spate co-founder Yarden Horwitz, 'Trends that are big on Search show that there is consumer intent to purchase or engage with a trend. If these trends have low views on TikTok, there’s an opportunity for brands to seize on this opportunity by creating content to establish themselves as a trend leader with a specific audience'; photo by Shingi Rice at Unsplash.
Google vs. TikTok: How Beauty Brands Can Parse the Flood of Trends
"An ideal long-lasting TikTok trend with staying power also begins to see significant search volumes, revealing consumers’ intent to participate in the movement and keep it going IRL."
Feb 27th, 2023
Wrinkle patches have grown the most in terms of skin care trends.
Spate: Top TikTok Skin Care Brands & Trends
Regarding wrinkle patches, consumers are viewing concern hashtags around forehead and frown lines.
Aug 3rd, 2023
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
Platforms like Amazon provide unmatched reach and convenience for early momentum.
From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market
From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.
Aug 13th, 2025
An analyst of investment bank and financial management firm, Piper Sandler, has upgraded e.l.f. Beauty from neutral to overweight with a price target of $19.
e.l.f. Beauty On Upswing with TikTok, Skin Care and More: Analyst
Piper Sandler analyst Erinn Murphy commented, “We are upgrading shares of [e.l.f. Beauty] from Neutral to [Overweight] as we believe the brand has gained and will continue to gain share over the foreseeable future despite a tepid beauty backdrop."
Feb 4th, 2020
With rice water trending on social media, Active Concepts made ACB Rice Water SF to bring scalp benefits, hair strengthening and manageability.
Active Concepts Taps into TikTok Trend with Rice Water Hair Active
Active Concepts developed ACB Rice Water SF based on the ayurvedic ingredient's, rice water's, social media popularity. The result is a hair active that provides scalp benefits and strengthening and manageability effects for hair.
Jun 16th, 2022
TikTok users, especially Millennials and Gen Z, crave content that offers positivity and emotional connection.
Embracing Trends on TikTok: A Guide for Forward-Thinking Beauty Brands
Gen Z is rewriting the rules of beauty, celebrating individuality and self-expression over traditional norms.
Jan 24th, 2025
Cecilia Gates, CEO, GATES Creative Agency
How TikTok and Social Platforms Are Transforming Brand Strategies: Q&A with Cecilia Gates, CEO of GATES Creative
Discover how platforms like TikTok are reshaping beauty marketing with insights from Cecilia Gates, CEO of GATES Creative. Explore trends, influencer collaborations, and AI-driven strategies for deeper consumer engagement.
Apr 22nd, 2025
Adobe Stock 346604631 Editorial Use Only
Tracking trends on TikTok is becoming an essential component of marketing planning and analysis [Poll]
We will reveal the responses next week.
Apr 16th, 2024
In conjunction with the TikTok Shop initiative and new product launch, e.l.f. Beauty has unveiled an original song, “Shake > Spray > Stay'; per the brand 'the lyrics–set to a hip-hop beat–break down how to use this new holy grail product.'
e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray
In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.
Apr 1st, 2024
Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.
The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends
2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.
Mar 25th, 2025
'The future of brand storytelling lies in the hands of multicultural creators, and by championing diverse creators, brands can unlock their full potential on TikTok,' said Soniya Monga, head of U.S. agency partnerships, TikTok.
Sephora x TikTok Incubator Program Powers Diverse Creator-Beauty Brand Partnerships
The program features educational training modules led by #beautytok creators including Amy Chang, Rocio Lopez-Jimenez and Nyma Tang.
Mar 13th, 2023
Jacquelyn Wenskus, director, fragrance category analyst at Circana, said, 'To capture this younger consumer, brands must fully encapsulate a mood, going beyond the scent itself and extending into how the brand is positioned, the imagery, the bottle or packaging, etc. All of these components must be very cohesive and strong to effectively evoke the desired feeling.'
TikTok is Driving Gen Z Consumers to Become More Engaged in Fragrance
There has reportedly been a spike in fragrance-related content on the social media platform, which has driven interest in the segment by Gen Z users, according to Circana.
Jul 24th, 2024
NielsenIQ data shows that Gen Z is prone to shopping at Sephora, Ulta, Target and TikTok, but not at department stores, while millennials tend toward Sephora, Target and Amazon.
TikTok & Amazon Are Rapidly Reshaping Beauty Retail. Brands Need to Be Ready.
Within specialty stores, Ulta has been hit by growth at Sephora, including its Kohl’s shop-in-shops, per NielsenIQ data.
Feb 17th, 2025
Seventy-six percent of social media users believe influencer recommendations are fake, per a StyleSeat survey; photo by Ron Lach at Pexels
89% of TikTok Users Bought Beauty Products Seen on App
Top products purchased by social media users include skin care like moisturizers, daily SPF and serums.
Nov 1st, 2022
“Today, founding a beauty brand takes more than traditional business acumen; it's about crafting narratives, building communities, and shaping not just trends but also broader conversations and movements,' said Shana Randhava, senior vice president, New Incubation Ventures.
The Estée Lauder Companies' New Incubation Ventures Celebrates Brand Storytellers & Community Builders with TikTok
Under The Catalysts program, applicants will have the chance to win up to $250K in financial backing as well as mentorship and project assistance; applications are open until August 4, 2024 at 11:59 p.m. Eastern time.
Jun 26th, 2024
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