September's Top Cosmetics & Skin Care Brands in Digital Earned Media


Tribe Dynamics, which specializes in marketing technology for lifestyle brands, has released the September 2016 reports showcasing the cosmetic and skin care brands that earned the top Earned Media Value (EMV).

According to the report, “EMV is a metric that quantifies the estimated value of publicity gained through digital earned media and its respective engagement levels.”

Leaders in skin care included:

  • Lush (Overall EMV, Pinterest, Blog, Twitter, Y/Y Growth)
  • Farsali (Instagram)
  • Neutrogena (Facebook)
  • EOS (YouTube)

Leaders in cosmetics included:

  • Anastasia Beverly Hills (Overall EMV, Instagram, Pinterest, Y/Y Growth)
  • MAC (Blog, YouTube, Facebook, Twitter)

View the full skincare report 

View the full cosmetics report 

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