Avon Products and designer Kenzo Takada will launche a new fragrance collection for men and women, Avon LIFE By Kenzo Takada, in the fall. The scents will be "built around the promise to Live Life Beautifully, encapsulating the unwavering positivity at the heart of Kenzo Takada’s designs and personality," according to the brand.
Avon and Kenzo Takada will also collaborate on a fashion line later in the year.
Avon noted, "Takada is known for creating innovative styles and for his top-selling fragrances that bring together the best elements from both the East and the West."
“Having previously developed premium fragrances I wanted to work with Avon to collaborate on a new collection with wide accessibility to women across the world,” said Takada. “My experience with the Avon team has been incredible. Thanks to their passion, positivity and energy, we have created a timeless and distinctive fragrance line that conveys the splendor of the natural world and conveys beauty and positivity. I’m thrilled with the end result.”
“Kenzo Takada is a true visionary, and a consummate professional,” said Fernando Acosta, executive vice president and chief marketing and social selling officer, Avon. “He personally worked with our team to develop every aspect of these fragrances, from the olfactory notes to the design of the bottles. His vision is unparalleled and his sense of optimism and beauty is akin to the very essence of what Avon stands for. We are so fortunate to have forged this partnership, and we are eagerly anticipating our next steps together.”