L'Oréal Professionnel, in collaboration with Modiface, has launched a three-dimensional hair color try-on app, Style My Hair.
According to L'Oréal's chief digital officer, Lubomira Rochet, "Style My Hair 3D is our first initiative to illustrate how L'Oréal is leading the way in the service-oriented beauty marketplace. These tech collaborations enable our dynamic professional brands to enhance the expertise quotient in their services, while also providing consumers with a personalized brand experience and richer engagement.
The Details
- Users can virtually try on a new shade of blonde, brunette, copper or purple—just to name a few—in real time.
- Modiface's technology detects the user's hair strand by strand for a realistic result.
- The app does not need to focus on the face, thus the hair is instantly transformed.
- Style My Hair gives hairdressers the opportunity to show their clients color results during in-salon consultations.
After the launch of Style My Hair, the app received criticism for reportedly only showcasing caucasian styles on the Asian, black and white models.
The app is available for download at www.us.lorealprofessionnel.com
