The company reported 2017 net sales of $2,693.7 million, a 15.4% increase over the previous year. This growth was driven primarily by the inclusion of Elizabeth Arden segment net sales.
The consumer segment reported sales of $1,288.5 million, down from $1,389.8 million the previous year. Conversely, Elizabeth Arden reported sales of $952.5 million, compared to $441.4 million in 2016. The professional segment saw sales of $432.2 million, down from $476.5 million the previous year.
Q4 net sales were reported at $786.6 million, a 1.8% decrease over the same period in 2016. The consumer segment, with sales of $355.7 million, were down 3.2% from the previous year, while Elizabeth Arden sales, at $313.2 million, were up 2.3% over 2016. The professional segment saw sales of $11.8 million, a 6.3% decrease from 2016.
During the quarter the consumer segment saw net sales declines in Almay’s color cosmetics which were partially offset by Revlon color cosmetics, particularly in Asia-Pacific. Growth in Elizabeth Arden was driven primarily by branded skin care and fragrances, primarily in China and travel retail, and sales of heritage fragrances in Germany, South Africa and Australia. This was offset by lower net sales of designer and celebrity fragrances (primarily in the U.S. mass retail channel). Lower net sales of American Crew men’s grooming products in the professional segment were partially offset by higher net sales of Crème of Nature multi-cultural hair products.