Shiseido Invests in Violet Grey


Shiseido has made an investment in Violet Grey in an effort to pursue more e-commerce business, reports WWD.

Though terms were not disclosed, the publication notes that industry sources have indicated that the investment was between $5-$10 million, and that Violet Grey’s sales come in at $5 million.

From our April issue: Amazon & Luxury Beauty

Around the same time the boutique e-tailer signed an agreement  to sell products on Amazon, it was seeking additional funding.

Related: Shiseido's FY2017 Net Sales Exceed ¥1 Trillion

A Shiseido spokesperson told the publication in a statement: “Shiseido Americas has taken a limited, minority interest in Violet Grey Inc., an online luxury beauty retailer with whom several of our brands do business. Violet Grey’s unique approach to prestige beauty is well-aligned with Shiseido’s e-commerce strategy. This investment offers us the opportunity to grow our existing presence on VG’s online platform, and to gain from Violet Grey’s unique insights into the luxury beauty market.”

More in News