Another brand is showing just how hot the textured hair movement is. ORS, a healthy hair advocate, recently launched the #NoStereotypes campaign to empower men and women to celebrate their natural, ethnic hair care. The campaign features styling and maintenance techniques for various types, styles and textures of hair.
By debunking the stereotypes, #NoStereotypes will engage events and discussion throughout the year to further the education and empowerment of ethnic hair. ORS will join forces with Café Mocha Radio for its Salute Her Tour and influencers and thought leaders to express real experiences that women and men have faced.
“ORS Olive Oil No Stereotypes is a movement that gives voice and emotion to many of the judgments we make about one another, and ultimately challenges us to rethink these hurtful actions. It's a call to embrace and respect our unique beauty, and the beauty of others,” said Shawn Tollerson, chief operating officer for Namaste Laboratories, the makers of ORS.
To join the movement, follow #NoStereotypes or go to www.ORSNoStereotypes.com.