Pact Collective, the beauty industry's packaging sustainability think tank and take-back program, is celebrating its first year and 100th member, Victoria Beckham Beauty.
Pact was founded by Credo Beauty and MOB Beauty.
In its first year, the organization has grown to 100 members representing multiple industry stakeholders, including packaging companies, indie brands, established companies and retailers and nonprofit allies.
Pact has collected over 20,000 pounds of hard-to-recycle beauty packaging and expects to increase its member base and triple the volume of collected materials in its second year.
Pact has 180 in-store collection bins across North America, including 10 Credo stores in the United States and 89 Hudson’s Bay stores in Canada.
Victoria Beckham, founder of Victoria Beckham Beauty, said, "Most beauty packaging waste is landfilled, incinerated or littered, polluting communities and waterways. We have to do better. We are thrilled to join Pact, the organization that is bringing us together to change the status quo.
Gregg Renfrew, founder and executive chair of Beautycounter, said, "I started Beautycounter in part because I believe that we must do better for both people and the planet. In 2020, we set an ambitious goal of achieving 100% sustainable packaging by 2025 and I’m proud that this partnership with Pact is yet another way for us to continue to make an impact and push the beauty industry forward.”
