West Lane Capital Partners has acquired Beauty Bakerie. Terms of the transaction were not disclosed.
West Lane will leverage its industry relationships and knowledge to support the continued growth and distribution of the Beauty Bakerie brand, as well as establish new innovative products.
The acquisition follows a pair of April 2024 acquisitions, including Mented, an indie brand that helped usher in a new era of inclusive beauty, and Seven hair care.
Nick Sternberg, managing partner of West Lane, says, "We are excited to add the Beauty Bakerie brand to the West Lane platform of beauty and wellness businesses, and we look forward to continue providing clean, high quality and innovative products under the Beauty Bakerie brand. The brand fits very well into our portfolio and we see significant synergies between Beauty Bakerie and our collection of brands under the West Lane umbrella."
Founder Cashmere Nicole adds, "Becoming part of the West Lane portfolio is the ideal strategic decision for Beauty Bakerie, offering significant benefits and growth opportunities for our brand. Over the past decade, we have established ourselves at the crossroads of beauty, culture, and change and we are eager for this legacy to continue within the West Lane group, bringing even more value to our loyal customers."
