Exponent Beauty, a Certified B Corp., user-activated clinical skin care line, has officially launched its quartet of Superior Serums, featuring Active Powder formulas comprising vitamin C, CoQ10, green tea and resveratrol, and probiotic and enzyme blends. The powders offer targeted solutions for multiple skin care concerns when mixed with the system's Quadruple Hyaluronic Acid Hydrator.
How it works: The brand's Self-Activator system dispenses a precise dose of its Active Powder and Quadruple Hyaluronic Acid Hydrator to create the Superior Serum, which has a light gel-cream texture.
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The system protects the integrity and efficacy of the formulas and minimizes packaging while providing users with simple, accurate product dosing in about eight seconds, per the brand. (The brand contends that pre-bottled skin care can degrade by as much as 40% in 8 weeks.)
The Self-Activator is reusable, and users can purchase refills for their systems. The refills comprise recyclable glass and aluminum.
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The introductory Starter Kit (Self-Activator Globe + Dispenser, Self-Activator Base, Quadruple Hyaluronic Acid Hydrator Refill and Active Powder Refill) retails for $168. The brand also offers product refills for the Active Powder + Hydrator components: a separate Quadruple Hyaluronic Acid Hydrator Refill (90 doses) sells for $68, and a separate Active Powder Refill (45 doses) for $88.
The brand has also launched the Exponent Standard platform, which provides skin care insights for consumers. Notably, the platform retails the brand's Exponent Vitamin C Test Kit, comprising vacuum-sealed test strips that reportedly can tell a consumer how much vitamin C is actually contained in any given skin care product.
The launch comes amid an uptick in clinical skin care sales, per NPD data. It also pivots away from the free-from trend and toward highlighting the ingredients the products do contain.
The brand was developed by Liz Whitman, formerly president and CMO of The Red Door by Elizabeth Arden. It is backed by Founders Fund (Ritual, 8Sleep), Unilever Ventures (The Inkey List, Kopari Beauty, Saie), SugarCap (Starface, Snif), Flybridge Capital (Chief, Parachute) and Bullish (Harry's, Care/of), as well as well as Sara and Erin Foster (Bumble, Mirror).
"Our mission at Exponent is to raise the bar for effective skin care, and not just focus on what our products are free of, but what they're full of," says Whitman. "We know this is a category that needs more transparency and education around clinical efficacy and we're excited to advocate for a higher standard–because skin care shouldn't be pre-mixed, watered down, or bottled up."
(Ingredients Calm Revival Green Tea Resveratrol Serum): Betaine, Dimethicone Crosspolymer, Dimethicone, Silica, Calcium Silicate, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Epigallocatechin Gallate, Distarch Phosphate, Water (Aqua), Citric Acid, Resveratrol, Asiaticoside, Quercetin, Aloe Barbadensis Leaf Juice, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Potassium Sorbate, Ethylhexylglycerin, Anthemis Nobilis (Roman Chamomile) Oil, Mica, Titanium Dioxide (CI 77891).
