The launch comes amid increased pressure on "clean" brands to clarify efficacy and natural claims, as well as a rise in clinical beauty.
All products are vegan and meet the retailer's clean criteria and retail for $25 or less.
Flagship ingredients include anti-aging immortal flower, antioxidant-rich white mulberry, hydrating plum, collagen-promoting pine bark and moisturizing apricot.
- Glow Up Luminescent Facial Serum
- Alpha-Bet Elixir
- Immortal Nightmilk Youth Restore Facial Serum
- No Baggage Adaptogen Eye Cream
- Deep Bleu Cloud Night Moisturizer
- Masked Out French Green Clay Mask
- Daydream Cream Adaptogen Moisturizer
- Sugar Plum Exfoliating Facial Toner
- Immortal Bloom Cleansing Balm
- Clearly Pink Clarifying Daily Cleanser