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Charlotte Tilbury x Instagram Launch Limited-Edition Drop

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The drops feature organizes product launches in one place on Instagram.

Charlotte Tilbury launched a limited-edition Pillow Talk Lips & Dreams Lashes Kit on Instagram's new drop feature in its Shop tab. 

Related: Report: ASOS Considering Cult Beauty or Feelunique Acquisition

The kit was available for 48-hours through Instagram and included Charlotte Tilbury's Pillow Talk Lipstick and Push Up Lashes Mascara. 

The drop feature allows users to receive notifications of new product drops and to purchase it through Instagram's Shop tab.