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Ulta Unveils the MUSE 100, Highlighting Diversity and Inclusion

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Ulta Beauty's MUSE 100 highlights influencers, authors, brand leaders and more.

Ulta Beauty has introduced the MUSE 100 beauty grant honorees, comprising 100 Black makeup artists, activists, authors and more. Each honoree will be awarded with a grant of $10,000, totaling a commitment that exceeds $1 million. These funds are in addition to the $25 million DE&I commitments made by the company in February of 2021. The full list of honorees is below.

The MUSE 100 recognizes honorees for their vision, leadership, and the ability to stimulate change, uphold values and champion inclusivity, per Ulta. The grant recipients were assessed by the Ulta Beauty DE&I Counsel and advisers Tracee Ellis Ross, Cosmopolitan’s beauty director Julee Wilson, entrepreneur and co-founder of Melanin Haircare Whitney White and celebrity stylist Mecca James Williams. 

Honorees will be featured on the Ulta Beauty MUSE 100 website, and honoree stories will be shared on Ulta Beauty’s social channels and via the company’s media partnerships.

“We understand our responsibility to inspire positive change and drive greater diversity, equity and inclusion in our industry,” said Dave Kimbell, CEO, Ulta Beauty. “The MUSE 100 champions those who have succeeded in making so much beauty possible, those who represent the future and those who have inspiring stories that deserve to be shared and supported. We are proud to honor and uplift these 100 Muses and hope others find inspiration in learning their stories while celebrating with us.”

“I’m excited and consistently encouraged by Ulta Beauty’s continued commitments,” said Ross, DE&I adviser at Ulta Beauty and CEO and founder of PATTERN Beauty. “The MUSE 100 demonstrates a significant evolution of Ulta Beauty’s mission to uplift Black voices. By shining a light on these inspiring changemakers, we empower Black communities and continue the important work of fostering foundational change.”

MUSE 100 Honorees

Makeup Magicians

  • Dev Doee, makeup artist and chief creative officer of We Are Fluide
  • Raisa Flowers, makeup artist and model
  • Jaleesa Jaikaran, makeup artist and content creator
  • Renee Loiz, celebrity makeup artist
  • Kay-Lani Martinez, beauty content creator
  • Darius McKiver, makeup artist and content creator
  • Kenneth Senegal, makeup artist and storyteller
  • Uzo Ukaeje, director of global artistry for NARS
  • Michela Wariebi, makeup artist and educator
  • Alana Wright, makeup artist, work featured on Emmy-nominated television shows

Hair Raisers

  • Yene Damtew, celebrity hairstylist and salon owner
  • Vernon Francois, celebrity hairstylist and educator
  • Tiffini Gatlin, CEO and founder of Latched and Hooked Beauty
  • Rochelle Graham-Campbell, content creator, CEO and founder of Alikay Naturals
  • Felicia Leatherwood, celebrity natural hairstylist and beauty speaker
  • Michelle O’Connor, global artistic director and hair stylist
  • Jewellianna Palencia, hair care guru
  • Lacy Redway, celebrity and fashion hairstylist
  • Pekela Riley, celebrity hairstylist, salon owner and educator
  • Myleik Teele, CEO and founder of curlBOX  

Style Setters (fashion)

  • Nana Agyemang, CEO and founder of EveryStylishGirl
  • Kahlana Barfield Brown, fashion and beauty editor
  • Kellie Brown, content creator and founder of And I Get Dressed
  • Brandice Daniel, founder and CEO of Harlem Fashion Row
  • Naomi Elizee, market editor at Vogue
  • Gabi Gregg, style influencer and body positivity activist
  • Antoine Gregory, fashion consultant and founder of Black Fashion Fair
  • Hannah Harris, digital marketer and creator of Brown Girl Hands
  • Rajni Jacques, global head of fashion and beauty at Snap Inc
  • Kia Marie, stylist and content creator

Well Makers

  • Tai Beauchamp, Malaika Jones and Nia Jones, founders of BROWN GIRL Jane
  • Aeshia DeVore Branch, founder of Pretty Girls Sweat
  • Ivirlei Brookes, actress, coach and, founder of Mavenelle
  • Dr. Jessica Clemons, board-certified psychiatrist
  • Alexandra Elle, author, certified breathwork coach and writer
  • Denise Francis, motivational speaker, founder of The Self Love Organization INC
  • Camesha Jones, founder of Sista Afya Community Mental Wellness
  • Dr. Caroline Robinson, board-certified medical and cosmetic dermatologist
  • Millana Snow, entrepreneur and health and wellness coach
  • Trinity Mouzon Wofford, CEO and co-founder of Golde

Story Shifters

  • Deanii Scottie Beam, media personality and model
  • Sesali Bowen, writer and body positivity activist
  • Keah Brown, author, writer and disability activist
  • Rachel Cargle, author, speaker and activist
  • Marjon Carlos, journalist, author and public speaker
  • Matthew A. Cherry, film director, writer and producer
  • Michaela Angela Davis, writer, activist and cultural commentator
  • Akilah Hughes, writer, comedian, YouTube personality
  • Jari Jones, actress, mode45l & LBGTQ activist
  • Jasmine Mans, poet and artist

Culture Creators

  • Luvvie Ajayi Jones, author, speaker and podcast host
  • Brooke Devard Ozaydinli, podcast host and content creator
  • Alexis Feacher, content creator
  • Joshua Kissi, photographer, director and founder of TONL and Street Etiquette
  • Devin Norelle, nonbinary model, advocate and writer
  • Reyna Noriega, author, artist and educator
  • Laurise McMillian, content strategy editor at Refinery29
  • Lola Ogunnaike, entertainment journalist
  • Candace Reels, founder of the Female Collective
  • Karleen Roy, founder of The Vanity Group

Luminous Leaders

  • Sandrine Charles, co-founder of Black in Fashion Council
  • Sharon Chuter, founder and CEO of UOMA Beauty and Pull Up for Change
  • Erica Douglas, cosmetic chemist and founding partner of mSEED group
  • Char Ellesse, founder of Girls Will Be Boys
  • Bethann Hardison, fashion model and advocate
  • Aurora James, creative director, activist and founder of Brother Vellies
  • Candace Marie, social media consultant and founder of Black in Corporate
  • Shirley Raines, founder of nonprofit Beauty2TheStreetz
  • Nayamka Roberts-Smith, esthetician, LABeautyologist
  • Chrissy Rutherford and Danielle Prescod, brand consultants and founders of 2BG Consulting

Executive Excellency

  • Susan Akkad, SVP of local and cultural innovation at The Estee Lauder Companies
  • Kendra Bracken-Ferguson, founder of BrainTrust
  • Tiffani Carter, VP marketing at Thrive Causemetics
  • Erica Culpepper, general manager at L’Oreal
  • Esi Eggleston Bracey, EVP and COO of beauty and personal care at Unilever
  • Ernest James, founder of Noire Mgmt and SVP of special projects at Digital Brand Architects
  • Dana Oliver, senior director of content and communications at StyleSeat
  • Aja Robinson, global sales director of Fenty
  • Tomi Talabi, senior communications at Pinterest and founder of The Black Beauty Club
  • Tristan Walker, founder and CEO of Bevel and Walker & Company Brands

Fearless Founders

  • Keenan Beasley, founder and CEO of Sunday ll Sunday
  • Bea Dixon, founder and CEO of The HoneyPotCo
  • Shontay Lundy, founder of Black Girl Sunscreen
  • Diarrha N'Diaye-Mbaye, founder and CEO of Ami Cole
  • Jamika Martin, founder of ROSEN Skincare
  • KJ Miller and Amanda Johnson, co-founders of Mented Cosmetics
  • Yve Car Momperousse and Stephane Baptiste, founders of Kreyol Essence
  • Ron Robinson, founder and CEO of Beauty Stat Cosmetics
  • Monique Rodriguez, founder and CEO of Mielle Organics
  • Janell Stephens, founder and CEO of Camille Rose 

The Next Gen Muses

  • Zandra Cunningham, entrepreneur and founder of Zandra Beauty
  • Marley Dias, author, activist and founder of #1000BlackGirlBooks
  • Anya Dillard, activist and founder of Next Gen Come Up
  • Sage Dolan-Sandrino, artist, public speaker and activist
  • Jalaiah Harmon, dancer, choreographer and TikTok sensation
  • Ziggy Mack-Johnson, stylist and designer, content creator
  • Maya Penn, environmental activist, animator, and founder of Maya’s Ideas
  • Andrea Reed, hair content creator
  • Haile Thomas, international speaker, author, youth health activist
  • Youma Wague, founder of natural hair brand Youma’s Beauty

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