Amyris and hair stylist and Queer Eye star Jonathan Van Ness are launching JVN, a clean hair care line.
The JVN collection features four product families that are silicone-free, color-safe, sulfate-free, cruelty-free and vegan.
- Nurture: for hair that deserves extra moisture
- Undamage: for hair that is stressed or over-treated
- Embody: for fine hair with big dreams
- Complete: for hair that is ready to style
JVN formulas are built around Amyris' hemisqualane molecule, which is said to penetrate the hair shaft, providing nourishment that makes hair more manageable while reducing frizz and preserving color.
Previously: Amyris Acquires Terasana
It is also said to add softness, slip, shine and bounce to hair without compromising long-term hair health.
JVN is available at JVNhair.com and Sephora.com beginning on August 31, 2021, and in select Sephora stores on September 17, 2021.
Van Ness said: "I am so full of gratitude to be able to finally share a lifetime passion project, JVN, and to be teaming up with Amyris on the creation of these amazing products. I am exceptionally proud to say that JVN is truly for everyone—it is effective for all hair types, while still being sustainable for our gorgeous earth."
John Melo, president and CEO of Amyris, said: "Hair care is the fastest growing category in beauty, and Jonathan's beauty and hair care expertise, combined with his passion for inclusivity and sustainability, makes him an ideal partner for a premier clean beauty brand like JVN. We believe everyone should have access to effective, clean and sustainable hair care products. This is the third new clean beauty consumer brand we're launching this month which further fuels continued growth momentum in the second half of this year. The retail launch orders for JVN hair exceed the first full year of Biossance's revenue indicating amazing interest for what has the potential to be the leading clean hair care brand."
