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DevaCurl's Brand Refresh & Curl Collection

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A sampling of the refreshed DevaCurl product line-up, now featuring new and enhanced products formulated for curl flexibility.

DevaCurl has undergone a full brand revitalization, including new packaging, formulations and a new collection.

Related: DevaCurl Slapped with Class-action Lawsuit

DevaCurl now offers products that speak to curl flexibility and have made these enhancements to its No-Poo cleanser and One Condition conditioner.

DevaCurl has also launched a new collection called DevaCurl CurlBond. The collection features a patented Curlbond complex that repairs broken bonds and re-coils curls from the inside-out.

All products are dermatologist co-developed, vegan, cruelty-free, and made without SLS/SLES sulfates, silicone or gluten.

The new DevaCurl products are available at DevaCurl.com and ULTA online and in-store, and Sephora.com.

Sukiana Chancy, VP of marketing at DevaCurl, said, "DevaCurl has been a staple within the curl community for decades. Consumers have trusted our products to be the center of their haircare routines no matter where they were in their curl journey. As a brand, we recognized that our consumer was evolving into flexing their curls with styles that go beyond the Wash N' Go. So, we knew it was time to evolve along with them."

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