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Revlon Launches Clean and Vegan Permanent Hair Color, Total Color

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Revlon Total Color

Total Color is Revlon's first clean and vegan permanent hair color, meant to provide100% full coverage.

According to Revlon, Total Color's formula is infused with nourishing oils (hemp seed oil), botanicals and formulated without many traditional hair color ingredients, including ammonia, parabens, sulfates, silicones, mineral oil, phthalates and gluten. The at-home hair color product was created to deliver 100% full coverage, healthy shine and up to six weeks of color vibrancy.

Total Color box includes:

  • A cream colorant and developer formula; and
  • A post-color, multi-use Botanical Enriched Conditioning Gloss infused with camellia oil and botanical extracts by shade family–chamomile for blondes, cranberry for reds, sesame for brunettes and black tea for dark brown/black.

The box is made with FSC certified material, the carton and insert are fully recyclable.

Revlon Total Color is available in 16 vibrant shades for $7.99 at drug/mass retailers nationwide and revlon.com.