Why OMG Botanicals Decided to Sell on Amazon Instead of Sephora


OMG Botanicals has announced the launch of its products on Amazon

Silvana Manganiello, co-founder of OMG Botanicals, explained, "One of our key missions is not only to provide safe, vegan skincare solutions that drive results but to also make these solutions accessible to women and men of all ages, through today's convenient online platforms. 96% of Americans have switched to online shopping, including buying on Amazon. They are looking for novelty and the best value while avoiding the crowds."

OMG Botanicals cited 1010Data as saying, "Amazon boasts 21.1% of the beauty market, while Macy’s and Sephora hold 17.4% and 15% respectively."

OMG Products currently available on Amazon, include the Antioxidant Cleanser, Age-Defying Renewing Serum and Aromatherapy Spa Time Gift Set.

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