Search Global Cosmetic Industry

Olive Young Builds U.S. Muscle with CEO and Logistics Hub

The company aims to improve speed to shelf as competition intensifies around K-beauty’s rapid product cycles and growing U.S. demand.

Woman shopping in retail store examining product on shelf with black shoulder bag

Beauty Holds the Line as Resilient US Consumers Keep Spending

“There is a growing divide between industries where consumers feel value aligns with pricing and those where elevated costs are dampening demand.”

Beauty influencer holding Ulta Beauty shopping bag and hyaluronic acid serum bottle while discussing skincare routine

K-Beauty’s New High-Speed Pipeline to North American Beauty Enthusiasts

Recent launches and expansions reflect a broader trend of professionalizing K-beauty, moving away from whimsical packaging toward clinically proven, microbiome-focused, and biotech-driven solutions.

Ulta Beauty store interior with illuminated orange ceiling beams, product display shelves, and branded signage

Ulta Beauty Unleashed: Record Revenue and a High-Stakes 2026 Roadmap

For fiscal 2026, Ulta Beauty issued robust guidance, forecasting net sales growth of 6.0% to 7.0% and comparable sales growth of 2.5% to 3.5%.

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Credo Beauty Announces Saie as a Standout New Brand Partner

Together championing beauty that is better for you and the planet

Beauty Studio cosmetics retail store interior design with tiered product displays and makeup shelving

Target Introduces Target Beauty Studio, New Shop-In-Shop Concept

Texture ID hair care product collection in purple bottles including leave-in conditioner, spray, and treatment jars on pink background

Sally Beauty Expands "Rooted in Success" Campaign with Nationwide HBCU Student Programming

The 13-stop HBCU campus tour brings products, education, and representation directly to students

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Accessible Wellness and Life-Proof Performance Take Center Stage in Latest Beauty Retail Expansions

What the latest retail moves reveal about retailers' (and consumers') priorities.

M·A·C Cosmetics to Launch in Sephora U.S.

Leading Prestige Beauty Brand Expands Sephora Partnership to Include U.S. Stores & Online in Early 2026

Woman displaying luxury skincare product bottle on shoulder against blue background

Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

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Cloud Haircare Expands Retail Footprint with Amazon, CVS, H-E-B, Giant Eagle, and Upcoming Sally Beauty Launch

"Launched with the mission of making luxury hair care accessible to everyone, Cloud has seen incredible momentum across every channel we've entered," said Carolyn Aronson, Co-Founder of Cloud Haircare.

Smiling woman demonstrating skincare products in bright, modern kitchen

Beauty’s Resilience Comes With New Rules: 2025 Sales & Lessons for 2026 from Circana's Latest Data

Prestige unit sales increased at a flat rate, while average selling price was up by 1%.

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Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

Target retail store exterior with red facade and shopping carts on a sunny day

Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.

Modern beauty store interior with white counters, orange chairs, and circular lighting

Ulta Beauty Lands in the UAE, Fast-Tracking Middle East Expansion

Ulta Beauty’s Middle East expansion positions the retailer to test its mass-to-prestige, service-led model in one of the world’s fastest-growing and most brand-driven beauty markets.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail

Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.

Nataranga Wonder skincare product lineup with gradient-colored bottles on soft pink background

Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide

Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.