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Smiling woman holding two orange Ulta Beauty shopping bags in a bright interior

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

Pastel-colored cosmetics store with pink and green shelves displaying skincare products

Sukoshi Announces Major U.S. Retail Expansion

Locations include King of Prussia Mall in Pennsylvania, Lenox Square in Atlanta, Aventura Mall in Miami, Bellevue Square in Washington and Garden State Plaza in New Jersey.

Ulta Beauty and Amika hair care products with diverse models showcasing hair care range

B Corp Certified Hair Care Brand amika Expands to Ulta

amika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.

Teens preparing for photoshoot with camera and makeup in studio space

Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Teen with braces smiling while applying lip gloss in soft pastel colors

Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category

While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.

Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership

Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.

Sephora storefront sign with white letters on beige building, arched windows with yellow flowers

Sephora Enters its Affiliate Era

The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.

Woman with wavy blonde hair applying makeup at vanity with cosmetic products

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

Professional woman in white blazer seated thoughtfully, hand on chin

Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

Parëva skincare product lineup with green, blue, and red packaging

Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty

The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.

Rhode beauty product display with cosmetics and skincare items on white shelves

Sephora's Uber Eats Partnership Brings On-Demand Prestige Beauty to the Masses

Sephora’s Beauty Insider Loyalty members can link their accounts to earn points on every Sephora order placed through Uber Eats.

Bright orange Ulta Beauty storefront with red vertical wall and glass entrance

Ulta Beauty Takes Mexico by Storm: K-Beauty, Local Brands and More

By January 2026, K-Beauty products will expand to 10 Ulta Beauty Mexico locations, including key cities like Guadalajara, León, Monterrey and Tijuana.

Three Pareva skincare products in red, blue, and green tubes against white background

Ulta Beauty Unveils 2025 MUSE Accelerator Stars

Each brand will receive $50,000 in funding, mentorship from industry pioneers, and access to Ulta Beauty’s 10-week curriculum.

Ulta Beauty store interior with cosmetics and skincare products on yellow and white shelves

Ulta Beauty Shines Bright: Growing Sales and Global Expansion; Plus: K-Beauty Takes Mexico

Ulta has increased its full-year net sales forecast from a range of $11.5 billion to $11.7 billion to a range of $12.0 billion to $12.1 billion.

Pastel green Sukoshi beauty store with pink decorative elements and glass storefront

Sukoshi Expands to NYC, Expanding Its Retail Reach in the Asian Beauty Landscape

Founded in 2018, Sukoshi's new NYC store will mark the brand’s 15th location, with plans to surpass 20 stores by the end of the year.

Ulta Beauty Appoints Former Sephora CEO and Amazon Executive to Board of Directors

Brok brings more than 35 years of global leadership in consumer brands and retail innovation.