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Brands & Products
Inside Ardell's DUO Underlash Glue & Remover Launch
Ardell's Brand Director, Jennifer Johnson, talks about the features and the differentiating factor that set the new DUO Underlash Glue & Remover apart.
Skin Care
China's Proya Targets U.S. Prestige Beauty With Ulta Beauty Expansion
The partnership reflects growing interest among U.S. retailers in Asian beauty brands, particularly those offering science-led skin care and differentiated product development.
Brick and Mortar
Ulta Beauty Taps PacSun CEO Brieane Olson for Board
Olson brings more than 20 years of specialty retail experience spanning strategic planning, brand building, omnichannel commerce, merchandising and organizational leadership.
Fragrance/Home
LVMH Beauty Holds Firm as Sephora Outpaces Luxury Slowdown, Fueling Confidence for Second Half
Sephora continued to gain market share globally, reinforcing its position as one of LVMH's most reliable growth drivers.
Brick and Mortar
Sephora Shrinks the Store, Expands the Experience with New Boutique Format
Customers can shop "Only at Sephora" brands—including rhode, Haus Labs, Makeup by Mario, Merit Beauty, Tower 28 and Yepoda—alongside a dedicated "Hot on Social" merchandising table highlighting viral brands.
Fragrance/Home
Sephora's 2026 Accelerate Cohort Signals What's Next in Prestige Beauty
Skin Care
Why K-Beauty's 53% Growth Is Forcing Beauty Brands to Rethink Innovation
Ingredients such as snail mucin, Centella asiatica and PDRN demonstrate how science-backed actives can quickly transition from regional specialties to global demand.
Skin Care
The Top 15 Brands & Retailers Dominating Beauty AI Citations
PLUS: 4 Actionable Takeaways for Product R&D & Marketing
Brick and Mortar
Bluemercury Names Kering Beauté Veteran Alex Choueiri CEO as Prestige Beauty Growth Accelerates
The appointment comes as Bluemercury builds on strong momentum within Macy's Inc.'s portfolio.
Digital/E-commerce
Ulta Beauty Taps Domino's Tech Veteran Kelly Garcia as CTO to Accelerate AI Strategy
Ulta recently launched its Ulta AI shopping assistant and integrated with Google Gemini to enhance product discovery and personalization.
Digital/E-commerce
The Top Sites ChatGPT is Using for Beauty Recommendations
Reddit dominates as editorial and retail sites shape AI visibility. But that's not the whole story.
Digital/E-commerce
The TikTok Takeover: How an App Ate the Lunch of Beauty Retail’s Elite
Generating $1.58B in sales, TikTok Shop is a competitive threat forcing Amazon, Sephora, and Ulta to completely rewrite the rules of commerce.
Digital/E-commerce
The Hybrid Generation: Why Gen Alpha Refuses to Choose Between AI and Stores
The future is interdependent by design, where AI, social discovery and physical retail form a single decision loop.
Digital/E-commerce
AI Search Is Rewriting Influencer Marketing. Beauty Brands Are Racing to Feed the Machines.
"[H]undreds of highly relevant creators can create repeated, specific associations around a product across TikTok, Instagram, YouTube and search-indexed content."
Digital/E-commerce
Beauty’s Digital Reordering: TikTok Shop Surges as Amazon Holds, But No Longer Dominates Growth
Brick and Mortar
9 Drivers of Ulta’s Q1 Growth (and a Times Square Flagship Teaser)
Growth was broad-based across channels and categories, with gains driven by both higher spending per visit and increased shopper traffic.
News
The Retail Insurance Rules Beauty Brands Can’t Ignore
"Rising insurance costs are changing how beauty brands operate in a pretty fundamental way."
Brick and Mortar
Sally Beauty Holdings Leans Into Digital Momentum as Q2 Sales, Margins and EPS Rise
The company said second-quarter results reflected “solid execution and the resilience of our operating model amid a dynamic macroeconomic environment."
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