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Skin Care
The Hero Playbook: How Beauty Leaders Balance Iconic Staples with High-Impact Innovation
Fourteen conversations with beauty leaders reveal how to protect and renovate core bestsellers, engineer clinical efficacy, build genuine cultural equity, and turn single-product hits into enduring multi-category franchises.
Devices/Tech
Fenty Beauty and CASETiFY Serve On-The-Go Glam To Consumers
Beauty meets fashion and tech. CASETiFY's global collaboration with Fenty Beauty debuts a hands-free collection that merges daily tech protection with on-the-go vanity essentials.
Brick and Mortar
Japanese Skin Care Expands in US Retailers
DECORTÉ, a Japanese prestige beauty brand, announced the launch of its signature Liposome skincare collection in 400 Ulta Beauty stores nationwide on Nov. 2nd.
News
Thirteen Lune's Studio 13 Accelerator for High Potential Beauty Brands Has Opened Applications!
Skin Care
Behind BEIIN’s Retail Partnership with Credo Beauty
BEIIN founder Leah Kirpalani shares how the brand's retail launch played a part in its growth strategy and what this step means for the brand.
Skin Care
La Roche-Posay Delivers BEMT to A New Launch
La Roche-Posay introduces Anthelios UV Defense SPF 50 Sunscreen, featuring Bemotrizinol. (BEMT)
Skin Care
Japanese Skin Care Brand Boscia Makes A Comeback
Beauty accelerator, The Center Brands acquires Japanese skincare brand, Boscia, with a Q1 2027 relaunch planned.
News
P&G Beauty and Grooming Excel in Q1, FY2027 Results
The Procter & Gamble Company reported first-quarter fiscal year 2027 net sales of $23.3 billion, with beauty and grooming organic sales soaring 5%.
Brick and Mortar
Kate Hudson Joins HealthyCell As Brand Partner And Investor
Kate Hudson Joins HealthyCell as Investor and Brand Partner,
Driving the Next Generation of Nutrition
Ingestibles/Supplements
Cymbiotika Increases National Access With Walmart Expansion
Following its 2025 launch at Target and its launch in Whole Foods Market and Ulta earlier this year, it is clear the wellness company is headed in the right direction.
Devices/Tech
The New Beauty Shelf Is AI. Is Your Brand Showing Up?
Ingredient transparency, clinical credibility and retail content are emerging as key drivers of AI visibility, according to 5W’s 2026 Beauty AI Visibility Index.
Skin Care
Rhode Takes Its Biggest Retail Step Yet, Putting e.l.f.’s Acquisition Strategy on Display
The European expansion matters beyond Rhode itself because e.l.f. is increasingly relying on a portfolio of brands and international markets rather than e.l.f. Cosmetics alone to drive growth.
Brick and Mortar
M&S and Sephora Team Up to Bring Sephora to 100 UK Stores
Skin Care
rhode Announces Official Launch Date for Its Retail Expansion in Europe with Sephora
Brick and Mortar
Ulta’s Next Growth Wave: Fragrance, Hair Care and Global Expansion
Ulta is signaling confidence, raising its full-year comparable-sales growth forecast to 3.2%-3.7%.
Hair Care
Climate-Adaptive Hair Care Brand The Potion Studio Announces Retail Expansion Into Ulta Beauty
New Retail Partnership Brings Ulta Beauty's First Black- and MiddleEastern-Owned Brand, Expanding Access to Luxury Hair Care for Multi-Ethnic, Clean-Conscious Beauty Enthusiasts
Bath & Body
LOOKFANTASTIC Takes Beauty Discovery Poolside at Mondrian Ibiza
Brick and Mortar
Target’s Beauty Bet Gains Momentum as Beauty Studio Nears Rollout
The Studio will feature more than 80 global, prestige and emerging brands, including more than 60 that are new to Target shoppers.
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