Search Global Cosmetic Industry: Page 16

3,023 Results
Section: Consumers & Markets
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
US Beauty Sales Will Remain Strong Through End of 2023: Circana
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
Nov 14th, 2023
Megababe's key differentiators include addressing underserved concerns and consumers.
9 Indie Brands Defying Today's Challenging Environment
Leading brands highlight the importance of affordability, unique innovations, enduring relevance and more.
Nov 13th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Uncanny valley makeup refers to a makeup style that intentionally gives the appearance of an AI-generated or android-like person and imparts a sense of discomfort or 'uncanniness' to the viewer.
Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More
Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.
Nov 8th, 2023
Caitlin Clingman oversees Front Row’s strategy and design’s creative disciplines and content creation and Irmand Trujillo is the associate creative director at Front Row’s strategy and design team.
Redefining Brand Codes: A Journey Toward Renewed Excellence in the Beauty Industry
In the ever-evolving world of beauty, understanding the delicate balance between reigniting your beauty brand’s identity and staying true to your authentic self is crucial for achieving brand elevation.
Nov 6th, 2023
TikTok videos highlighting liquid blush have garnered more than 106 million views.
Trending: Ahazo Cosmeticos, Ceramide Sunscreen, Liquid Blush and Others
Our latest weekly social media report, Consumer Pulse, highlights Google and TikTok trends and exploding topics including: Ahazo Cosmeticos, ceramide sunscreen, liquid blush, serum toner, bacne spray and others.
Nov 1st, 2023
Mintel’s NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.
2024’s Beauty Trends Are Already Coming True
Looking ahead at 2024, I’ve found that Mintel’s latest beauty trend report highlights a wide range of concepts that are already underway.
Nov 1st, 2023
All too often teams focus efforts on engaging existing customers, fans and followers to maintain the best ROI.
Strategies for Enhanced Customer Conversion
Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.
Nov 1st, 2023
AI apps that enable virtual make-up try-on are most popular with Gen Z, with 31% saying they’ve experimented with this type of application.
Beauty Tech’s Impact on Consumer Purchasing
New survey data points to how AI, apps, virtual filters, digital assistants and more are shaping how buyers discover and interact with makeup and other products.
Nov 1st, 2023
Cc20 Wellness20 Logo20500px
CC Wellness
CC Wellness specializes in the development of FDA 510(k) certified white label sexual wellness formulas as well as cosmetic, OTC, & organic products. Serving CPG multinationals to indie brands, CCW offers Amazon product management of SKUs it manufactures.
Nov 1st, 2023
'I grew up in Minnesota, where my early experiences as one of the few kids of color at school imbued in me the importance of inclusion and its impact on development and growth,' said co-founder and CEO Asha Shivaji. 'This early passion for inclusion stuck with me throughout my career, where time and time again, I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged. We recognize the power of responsible AI in achieving this goal while emphasizing the importance of human oversight via experts and advocacy groups. We invite brands and consumers alike to join us in creating a world where inclusivity is the norm, and through the SeeMe Index, we provide the means to make it happen.'
Can AI Make Beauty More Inclusive?
"I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged."
Oct 30th, 2023
Searches on: 'Jajis Innovation Unisex Beauty Salon and Bridal Makeup Studio Paravur' are up 3,050%, likely due to the new branch opening in Paravur, Kollom, India. Jaji Sunil, the salon director, appeared on Instagram in makeup 'embodying the divine aura of Goddess Durga Devi,' representing strength and beauty. The post has more than 103,000 likes. (Depiction only shown)
Trending: Jajis Innovation, 'Wheel of Fortune' Makeup, Hair Peptide Serum and More
Our latest weekly social media report, Consumer Pulse, highlights rising consumer interest in: Jajis Innovation Unisex beauty salon; Glitz and Glam; zombie, cat and vampire makeup; Loyé Cosmetics; hair peptide serum; gray lipstick; and mixie haircut.
Oct 26th, 2023
Searches for 'Mehron' makeup are on the rise, no doubt thanks to this stage and screen pro makeup brand's connection to special effects, cosplay and especially Halloween. (depiction shown; not the actual product)
Trending: Mehron Effects Makeup, Tarte Cosmetics, TXA Serum, Lash Shampoo and More
Our latest Consumer Pulse report on social media highlights consumer interest in Mehron special effects makeup, Tarte Cosmetics, TXA serum, lash shampoo, nude lip liner, scalp aging and more.
Oct 18th, 2023
According to NIQ, the most shopped categories on TikTok Shop include lip cosmetics.
Decoding TikTok Shop's Beauty Sales
NIQ's John Busardo said, "TikTok Shop is a rapidly growing platform, and brands and retailers need to understand how their products are performing on it."
Oct 18th, 2023
The manufacturing facility for each of your products must be registered with the FDA, so check with your contract manufacturers to make sure they are fully compliant. A contract manufacturer that makes products for more than one brand owner only needs one registration with the FDA. That registration must include the details of all the products made for the U.S. market in that facility.
A Modernization of Cosmetics Regulation Act (MoCRA) Compliance Checklist
Your proactive work to ensure compliance will help the industry move forward, increase consumer trust and loyalty and strengthen your own business.
Oct 18th, 2023
KIKI revolutionizes the beauty industry by empowering customers as co-creators and co-owners through on-chain ownership and decision making, fostering innovation, loyalty and capital efficiency—and ultimately transforming the customer-brand relationship into a mutually rewarding experience.
Beauty’s Co-Created and Co-Owned Future
How KIKI’s collaborative model with creators and customers points to the industry’s next phase.
Oct 16th, 2023
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