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Consumers will get the best-in-class advice and science-driven recommendations

Cetaphil's Sensitive Skin Awareness Week

Sensitive Skin Awareness Week is a key initiative under the brand's "Complete Care for Your Sensitive Skin" campaign featuring a lineup of partner dermatologists, influencers and experts who will provide consumers with best-in-class advice and science-driven recommendations.

Earle launched her career sharing get-ready-with-me TikTok videos, opening up to the audience about everything in her life from family and friends to funny going out stories to her acne journey and beyond.

Hero Cosmetics Names Alix Earle Global Face of Brand

In her role, she will have conversations about her acne journey and be a part of brand campaigns.

(left to right) Yuriy Boykiv (CEO), Alex Beer (co-president), Matt Beer (co-president).

Fortress Brand Group Rebrands as Front Row

The new name symbolizes the elevated position of clients as visionary leaders at the forefront of their respective industries.

Most recently, Hsieh served as president and board director of Love Wellness.

Astral Health & Beauty Names Joanne Hsieh CEO to Drive Growth

In the near term, the new CEO will continue to push PÜR's business at Ulta Beauty, further develop business-to-business channels for both Cosmedix and Butter London, and push international expansion for all brands.

Sweeney will star in a series of new skin care campaigns for Laneige, extending to cover 41 countries all over the world.

Laneige Names Sydney Sweeney First Global Brand Ambassador

Sweeney has been working with Laneige since 2022 as its first U.S. brand partner.

New Dieux CEO, Ryan Scott, Tasked with Scaling Science-forward Skin Care Brand

"Ryan's deep understanding of cross-functional collaboration between innovation, commercial, and creative teams is a perfect fit as we move into our next chapter of growth," says brand cofounder Charlotte Palermino.

Parker has curated a new, limited-edition set of clinically-proven skin care products on RoCSkincare.com, with 100% of profits from the set donated to the SeekHer Foundation and Look Forward Community Program.

RoC Skincare Expands RoC Look Forward Project

The project will support the next generation via a multifaceted optimism education initiative geared toward adolescents.

What Next?

Aside from category dynamics, the real lesson of 2020 so far has been that anything can happen.

Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'

Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power

Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.

Tree Hut Brings its Gen Z Body Care to NYC Pop-up

Last year, Numerator ranked Tree Hut on its top 10 list of most popular beauty brands among Gen Z shoppers.

CeraVe Cleanser Playland is available to the first 1,000 people who sign up for a ticket in advance.

CeraVe Cleanser Playland Teaches Consumers Importance of Proper Cleansing

The play-inspired installation will be open to the public for one day only at Chelsea Industrial in New York City on Friday, July 14, 2023.

The adoption of clean beauty by lower-income shoppers is having a significant impact on the category.

Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy

Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.

DWB Beauty, from dermatologist Dr. Whitney Bowe, has completed its trifecta of skin cycling products with the launch of the new, refillable Retinal Night, a firming treatment featuring 0.1% retinal (INCI: palmitoyl tripeptide-1, palmitoyl tetrapeptide-7) .

Dr. Whitney Bowe's Retinal Night Completes Brand's Skin Cycling Trio

The new Retinal Night joins the Bowe Glowe Microbiome Nourishing Cream and Exfoliation Night Resurfacing + Brightening Serum to complete DWB Beauty's skin cycling range.

New GlobalData showing the power of online tutorials across income levels and geographies.

Online Tutorials Can Drive Premium Beauty Sales: GlobalData

“Online masterclasses may be especially useful for premium brands hoping to capture the attention and target high-income consumers.”

Beauty Accelerate will make 'Beauty Better' with expertise from an all-star cast of thought leaders from Estée Lauder, Olaplex, Frederic Fekkai, BeautyStat, GOOP, Flamingo (Harry's) and more. Registration is now open.

Beauty Accelerate 2022: First Look

Live Sept. 28 and 29, 2022, Beauty Accelerate will make "Beauty Better" with expertise from an all-star cast of thought leaders from Estée Lauder, Olaplex, Frederic Fekkai, BeautyStat, GOOP, Flamingo (Harry's) and more. Register now.

Content creator artStar applies NYX Professional Makeup to team captain Emuhleet of Dignitas.

NYX Professional Makeup Named Dignitas' Beauty Partner

Both brands will collaborate on educational and experiential content to empower gamers interested in makeup.

Loserfruit has the second largest Twitch following globally for a female gamer

e.l.f. Cosmetics-Loserfruit Parternship Lands on Twitch

More than 70% of e.l.f. fans play video games, and 65% like to watch gamers play on platforms like Twitch and YouTube.

According to a recent survey from Tinuiti, Gen Z's growing influence is reshaping beauty shopping habits. Brands must adapt to keep up with new technologies and platforms.

Consumer Survey: How Gen Z and New Technologies Are Reshaping Beauty Shopping Trends

Tinuiti’s 2025 Beauty Marketing Study explores trends, from social media discovery to the impact of influencers and the importance of diversity in beauty products.

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