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Section: Brands & Products > Color Cosmetics

Platforms like Amazon provide unmatched reach and convenience for early momentum.

From TikTok to Checkout, Viral Beauty Brands Are Transforming the Market

From 2023 to 2025, Amazon’s share of spend among viral beauty shoppers is projected to grow from under 70% to over 75%, while traditional retailers like Ulta and Sephora experience a gradual decline.

e.l.f. Cosmetics is the 1st Brand on a TikTok Shop Super Brand Day, Launches Power Grip Dewy Setting Spray

In February 2024, NielsenIQ reported that TikTok Shop was the number 12 beauty and wellness e-commerce retailer in the U.S. market, making it bigger than several department store e-tailers.

Current trends inspired from TikTok trends include glossy lips, peel-off lip stains, and Y2K vibes with bold liners and shimmer shadows.

The Rise of 2000s Makeup and Juicy Lips: TikTok-Driven Beauty Trends

2000s makeup and juicy lips are dominating beauty trends, driven by TikTok's massive engagement. From frosted eyeshadows to glossy finishes, brands can capitalize on these nostalgic looks with creative content and must-have products.

The BoldHue device can dispense 'a week’s worth of your perfect match in minutes' while minimizing overall cost and packaging/product waste.

BoldHue Nabs $3.37M in New Funding to Launch TikTok-viral Personalized Foundation Device

By personalizing foundation, BoldHue seeks to boost skin color inclusivity. "No more scouring foundations in Sephora and settling for a subpar duplicate," an official announcement boasts.

SPF-infused makeup, multifunctional K-beauty and more are lighting up consumers' feeds this summer.

SummerTok's Hottest Beauty Trends Include SPF Glow-Ups, TikTok-Famous Eyebrows and Skin-Loving Makeup Magic

Brands that tap into seasonal and longer-term consumer engagement can gain ground on even the most entrenched establishments.

Featuring the founders of CTZN Cosmetics and Touchland, this session will break down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.

TikTok's Favorite Beauty Brands Spill Their Influencer Secrets: On-demand Briefing

Featuring CTZN Cosmetics and Touchland, this session breaks down how recent launch campaigns caught fire on TikTok, as well as how brands collaborated with key social media personalities and consumers to capture consumer excitement and sales.

This is an opportunity to learn from industry leaders and explore actionable tactics for staying ahead in the beauty industry.

What Will You Learn at Beauty Accelerate? Top Actionable Insights & Team Takeaways

Experts will share strategies on navigating TikTok-driven trends, creating category-defining brands, and leveraging data to meet evolving consumer demands.

How OnlyFans and Unconventional Marketing Are Redefining Brand Strategies

Urban Decay's new "Battle the Bland" campaign has tapped Ariel "Ari" Kytsya, an adult content creator and TikTok star who has been a prominent creator on OnlyFans.

Nyx Professional Makeup Names Denée Pearson as Global Brand President

Under Pearson's leadership in her previous role, the brand launched partnerships with Netflix's "Casa De Papel," Disney's "Avatar: The Way of Water" and Warner Bros. Discovery's "Barbie The Movie."

Brand Investment News: Asaya & Esqa Secure Funding

Asaya has raised $1.5 million and Esqa raised $4 million.

Loren Gray x Revlon Fierce Angel Eyeshadow Palette includes nine shades with matte, metallic, shimmery and glittery finishes.

Loren Gray x Revlon Launch Makeup Collection

The collection includes a curated eyeshadow palette along with Gray’s favorite Revlon mascara, eyeliner and matte crayon.

Color cosmetics spending leapt 32% year-over-year, totaling $123, surpassing skin care for the first time since 2020.

Teen Survey Reveals Gen Z's Beauty Spend Growing

Color cosmetics have eclipsed the skin care sector for the first time since 2020.

Sacheu Beauty is Rolling out Across 1,346 Ulta Beauty Stores

Its latest Ulta expansion will feature the brand's Face Gua Sha, Body Gua Sha, Roller and Slick Skin.

Growing self-care and wellness behavior encourages skinification in hair care, while U.S. consumers increasingly expect color cosmetics to not only provide aesthetic benefits but also treat skin concerns and improve skin health.

Skinification is the Future of Beauty Across Categories: Now Available On-demand

As inflation and rising costs of living pressure U.S. consumers in 2023, skinification is becoming a key tool in value creation strategies.

During 'The Future of Skin Care-infused Cosmetics,' Black Swan Data will apply the power of AI to more than 8 million consumer conversations across TikTok, Instagram and X to help predict the future of the category.

Let Us Help Kick off Your Beauty Innovation for 2025 and Beyond

A forthcoming briefing taps AI to decode more than 8 million consumer conversations to predict the future of the category.

The album is available on Spotify and Apple Music. Photo: e.l.f.

e.l.f Cosmetics Launches Holiday Album on Triller

e.l.f is the first beauty brand to launch on the music video-making platform, Triller.

In 2020, highly pigmented or artistic eyes became a trend among other makeup looks.

Top 5 Beauty Industry Trends of 2020

The report focused on how trends shifted from 2019 to 2020.

Digi Beauty, from the founders of Glamnetic, is bringing 5-minute press-on manicures to Gen Z and Gen Alpha, exclusively at 450 Ulta Beauty stores.

Digi's Co-founder Speaks Out on 5-minute Manis, Gen Alpha, Ulta Beauty Expansion & More

Among the 18 designs are It’s Fire, Lava Lamp, Pastel Pop and On Your Mark.

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