Search Global Cosmetic Industry

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Bath & Body Works Just Reinvented Its Distribution Model with Amazon Storefront

Beyond distribution, the Amazon debut serves as the launchpad for an evolved brand identity.

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Beauty's New Rules: 10 Takeaways from 2025's Prestige Playbook

At 5.7% of prestige share, bath and body is the smallest category—but one of the most emotionally resonant.

Target retail store exterior with red facade and shopping carts on a sunny day

Target Unveils Its Largest-Ever Spring Beauty Reset, Doubling Down on Prestige-at-Mass, K-Beauty and Skin Health

Target is reinforcing its role as a volume-driven beauty incubator—scaling prestige cues, dermatologist credibility and global trends at mass prices, while investing heavily in physical retail as a discovery engine.

Modern beauty store interior with white counters, orange chairs, and circular lighting

Ulta Beauty Lands in the UAE, Fast-Tracking Middle East Expansion

Ulta Beauty’s Middle East expansion positions the retailer to test its mass-to-prestige, service-led model in one of the world’s fastest-growing and most brand-driven beauty markets.

H&M clothing store with glass windows displaying blue and white fashion merchandise

H&M x e.l.f. Enter Fragrance at Peak Momentum—Turning Hero Makeup into Scented IP

For the first nine months of 2025, fragrance emerged as one of the strongest categories across the mass and prestige channels.

Medipeel, CJ Olive Young × Sephora, and Fine’ry Signal Next-Phase Global Expansion Across Prestige, K-Beauty, and Fragrance Retail

Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.

Nataranga Wonder skincare product lineup with gradient-colored bottles on soft pink background

Haruharu Wonder Brings Affordable K-Beauty Innovation to Target Stores Nationwide

Female-owned Korean skincare brand brings slow beauty, barrier care, and sub-$25 essentials to Target customers coast-to-coast.

Smiling woman holding two orange Ulta Beauty shopping bags in a bright interior

Rare Beauty Expands to Ulta Nationwide in 2026 with Exclusive Products & Charitable Initiative

This marks Rare Beauty’s first retail expansion since the brand launched in 2020.

Ulta Beauty and Amika hair care products with diverse models showcasing hair care range

B Corp Certified Hair Care Brand amika Expands to Ulta

amika, the Brooklyn-based, B Corp-certified hair care brand that’s known for its inclusive, high-performing formulas and playful spirit, announces its debut at Ulta Beauty.

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Teen Wallets Declining as Sephora, Ulta and Target Remain Fan-Favorites

Piper Sandler's 50th semi-annual teens survey has been released, indicating a decline in teens' core wallets and ranking teens' favorite cosmetic brands and shopping destinations.

13-Year-Old Coco Granderson x Skin Care Expert Ron Robinson to Launch Yes Day, A Glow-Inducing Line for Gen Zalpha

Gen Zalpha skincare line Yes Day is targeting across generational lines, giving both Gen Z and Gen Alpha the chance to say "yes" to good skin every day.

Teen with braces smiling while applying lip gloss in soft pastel colors

Evereden Partners with Sephora to Develop a Responsible Gen Alpha Beauty Category

While “Sephora Kids” sparked cultural conversation, Evereden seeks to avoid controversy by co-creating with kids and their parents to arrive at clinically tested, education-driven skin care.

Glossier and Other Beauty Brands Will Soon Be Shoppable on ChatGPT Following New Shopify Partnership

Shoppers can now get product recommendations and buy directly from millions of Shopify merchants through ChatGPT.

Sephora storefront sign with white letters on beige building, arched windows with yellow flowers

Sephora Enters its Affiliate Era

The platform allows U.S. influencers to build their own customizable, shoppable digital storefronts on Sephora.com and the Sephora app.

Woman with wavy blonde hair applying makeup at vanity with cosmetic products

Charlotte Tilbury's Magic Comes to Amazon Amid Massive US Push

For the first time on Amazon Premium Beauty, customers can use "Shop the Look" videos to purchase products directly from tutorials.

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Bluemercury's "Up Next" Campaign: Redefining Beauty for Women 40+

Bluemercury is hosting "Up Next: The Anniversary Event" from September 18–28, 2025, introducing 15 new brands, including Byredo, Dr. Whitney Bowe and Element Eight.

Parëva skincare product lineup with green, blue, and red packaging

Parëva Beauty: Cleanical Brand Launches at Credo and Cult Beauty

The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland.

Why Target is Diving Deep into Fragrance

Target's fragrance-forward strategy includes a rollout of "curated endcaps" and fragrance sampling events in 300 stores in October 2025.