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Type: News
Skin Care
Natural Makeup Making Strides
Kline & Company sees increases in interest in the natural makeup segment, with ingredients from the ancient world making appearances.
News
Milk Makeup Goes Vegan
The company announced the move to omit all animal byproducts from its formulations via Instagram.
Color Cosmetics
Makeup Revolution x Bratz Collection
The collection is exclusively available at Ulta.
Color Cosmetics
New Brand, New Makeup Collaborations
EMMA New York collaborated with a makeup artist to launch a new collection, Evening Glamour.
Color Cosmetics
The Blighlighter by Jamie Makeup
The Blighlighter comes in shades The Nude One, The Cherry One and The Pink One.
Color Cosmetics
An Emotional Transformation with Makeup
The NPD Group's Larissa Jensen discusses how her work with Look Good, Feel Better helped her see the transformative effect makeup and makeovers can give women, and how that emotion factors highly in beauty purchasing.
Consumers & Markets
Video: Do Makeup Rituals = Love?
A new study from Revlon shows the power of makeup to boost romance. (But we know that already.)
Color Cosmetics
Lelo Expands into Makeup Category
Lelo Makeup has launched with two matte lipsticks, Stylo and Liquid.
Digital/E-commerce
Dupeshop Captures Beauty Shoppers' Hunger for Deals
Launched in January 2021, Dupeshop is designed to "save people money on their beauty routine without having to compromise on performance or quality," per the company.
Skin Care
Everyday Humans Debuts First Post-Sun Skin Care Product
Ease Up PHA Watery Oil Cleanser removes SPF and fights against photoaging symptoms caused by sun damage.
Color Cosmetics
Byredo Launching Makeup Collection
According to the brand, the makeup will launch October 1, 2020.
Launches & Claims
Grant's Gransense+ Adds Sensory and Multifunctional Benefits Naturally
Gransense+ offers natural sensory and multifunctional capabilities such as SPF, blurring, long wear and/or color possibilities.
Packaging
Balance Unveils Paper Makeup Palettes
The palettes come in different styles, shapes and sizes that can be adapted to fit client preferences.
Brick and Mortar
Essence Makeup Launches in Target
The brand's successful launch in 2021 on Target.com promoted the in-store expansion.
Color Cosmetics
Basking in Milk Makeup's Glow
Live life with a little glowing color using Milk Makeup's Holographic Stick. Not only does this stick have ingredients to provide hydration, but the product also leaves a pearlescent glow anywhere on the skin.
Color Cosmetics
Kylie Cosmetics Reflects Makeup Downturn
Online sales analysis points to potential challenges for the brand.
Consumers & Markets
The Spornosexual Embraces Male Makeup
A new generation of male makeup products are set to gain popularity due to the increased focus on appearance driven by social media.
Color Cosmetics
CYO: Makeup for Gen Z
Created for Generation Z, CYO features multi-funcitonal makeup that can be mixed, layered at applied wet or dry for versatile looks.
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