Search Global Cosmetic Industry: Page 8

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Millennials are the biggest users of social media and the most likely to make online purchases, and according to 5WPR's Consumer Culture Report, they are expected to spend $1.4 trillion in 2020.

2020 Millennial Shopping Habits

Millennials are the biggest users of social media and the most likely to make online purchases, and according to 5WPR's Consumer Culture Report, they are expected to spend $1.4 trillion in 2020.

Mood is central to motivating purchases, per Circana, which reports that 80% of fragrance users say that scent is critical for enhancing or lifting their moods.

Gen Z is the Key to Fragrance Growth

Gen Z shoppers are also most likely to buy a scent for themselves several times a year, compared to other age cohorts, though all generations seek to treat themselves to fragrances.

New Dieux CEO, Ryan Scott, Tasked with Scaling Science-forward Skin Care Brand

"Ryan's deep understanding of cross-functional collaboration between innovation, commercial, and creative teams is a perfect fit as we move into our next chapter of growth," says brand cofounder Charlotte Palermino.

Parker has curated a new, limited-edition set of clinically-proven skin care products on RoCSkincare.com, with 100% of profits from the set donated to the SeekHer Foundation and Look Forward Community Program.

RoC Skincare Expands RoC Look Forward Project

The project will support the next generation via a multifaceted optimism education initiative geared toward adolescents.

Leonora Eckley, account director, FMCG, Luxury, and Beauty at CARMA, says, “It’s really interesting to see how products like Maybelline’s Sky High Mascara have exploded in popularity, almost entirely thanks to TikTok.'

Maybelline’s Sky High Mascara Success Owed To Social Media Influencer Power

Maybelline’s viral Lash Sensational Sky High Mascara boosted the brand’s media mentions by 124% over the past year, according to a new report by media intelligence consultancy CARMA.

Social media app TikTok is facing potential bans in more countries.

Tik Tok and Other Chinese Tech in Geopolitical Crosshairs

Beauty's hot new go-to platform is under pressure.

Tree Hut Brings its Gen Z Body Care to NYC Pop-up

Last year, Numerator ranked Tree Hut on its top 10 list of most popular beauty brands among Gen Z shoppers.

CeraVe Cleanser Playland is available to the first 1,000 people who sign up for a ticket in advance.

CeraVe Cleanser Playland Teaches Consumers Importance of Proper Cleansing

The play-inspired installation will be open to the public for one day only at Chelsea Industrial in New York City on Friday, July 14, 2023.

The AAPI- and woman-owned cosmetics line taps ingredients such as adaptogens (ashwagandha, brahmi and triphala), healing plants and herbs to revitalize and elevate the skin, even as it adds rich and long-wearing pigments for the complexion.

Mango People is Bringing Ayurvedic Makeup to Sephora Online

The AAPI- and woman-owned cosmetics line taps ingredients such as adaptogens (ashwagandha, brahmi and triphala), healing plants and herbs to revitalize and elevate the skin, even as it adds rich and long-wearing pigments for the complexion.

Hair Wellness Dominates Ulta Beauty's 2023 Muse Accelerator Cohort

“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.

Women shopping in China.

These Are China's 2 Big Beauty Growth Drivers

While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.

e.l.f. Cosmetics and Tierra Whack have partnered on the Big Mood Mascara.

e.l.f. Cosmetics x Tierra Whack Launch Big Mood Mascara

The packaging features an hourglass brush head that maximizes lift and volume. The formula includes jojoba wax for hold.

Olaplex Launches No. 5P Blonde Enhancer Toning Conditioner

When combining the conditioner with the N°4P Blonde Enhancer Toning Shampoo, 91% of participants agreed their hair was less brassy.

Models displaying Bubble's lip balms.

Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More

"For our community, this is about more than looking and feeling good; it’s about self-expression."

For the survey, data from 1,300 respondents was analyzed to ensure reliable results and minimize deviations in the findings, per Greenpark.

Beauty Searches Are Changing: New Greenpark Survey

These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.

About 23% of Gen Z and 24% of millennial shoppers have made beauty purchases cross-border within the last 12 months.

Gen Z Beauty Super Fans Will Pay a Premium: New Survey Data

A subset of shoppers are "super fans" of brands and are therefore willing to pay a premium for rare or exclusive products.

The rise of 'skinimalism' is transforming the beauty industry, focusing on simplified skincare routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Less is More: How Skinimalism is Redefining Beauty Routines and Packaging

The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.

Woman getting a scalp massage.

Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data

Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.

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