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311 Results
Regulatory
Tik Tok and Other Chinese Tech in Geopolitical Crosshairs
Beauty's hot new go-to platform is under pressure.
News
Tree Hut Brings its Gen Z Body Care to NYC Pop-up
Last year, Numerator ranked Tree Hut on its top 10 list of most popular beauty brands among Gen Z shoppers.
News
CeraVe Cleanser Playland Teaches Consumers Importance of Proper Cleansing
The play-inspired installation will be open to the public for one day only at Chelsea Industrial in New York City on Friday, July 14, 2023.
Color Cosmetics
Mango People is Bringing Ayurvedic Makeup to Sephora Online
The AAPI- and woman-owned cosmetics line taps ingredients such as adaptogens (ashwagandha, brahmi and triphala), healing plants and herbs to revitalize and elevate the skin, even as it adds rich and long-wearing pigments for the complexion.
Brick and Mortar
Hair Wellness Dominates Ulta Beauty's 2023 Muse Accelerator Cohort
“We’re excited to welcome our 2023 Muse Accelerator participants to the Ulta Beauty family,” said Monica Arnaudo, chief merchandising officer, Ulta Beauty.
Consumers & Markets
These Are China's 2 Big Beauty Growth Drivers
While the headlines have been negative for giants such as Estee Lauder, Coty and Sephora, two growth channels offer hope for brands seeking success.
Color Cosmetics
e.l.f. Cosmetics x Tierra Whack Launch Big Mood Mascara
The packaging features an hourglass brush head that maximizes lift and volume. The formula includes jojoba wax for hold.
Hair Care
Olaplex Launches No. 5P Blonde Enhancer Toning Conditioner
When combining the conditioner with the N°4P Blonde Enhancer Toning Shampoo, 91% of participants agreed their hair was less brassy.
Color Cosmetics
Bubble's Tell All Juicy Secret Lip Balm & the Accessorization of Beauty: Founder Shai Eisenman Talks Gen Z, Lifestyle & More
"For our community, this is about more than looking and feeling good; it’s about self-expression."
Consumers & Markets
Beauty Searches Are Changing: New Greenpark Survey
These trends highlight the key platforms that beauty brands should focus their marketing efforts to target each demographic.
Consumers & Markets
Gen Z Beauty Super Fans Will Pay a Premium: New Survey Data
A subset of shoppers are "super fans" of brands and are therefore willing to pay a premium for rare or exclusive products.
Consumers & Markets
Less is More: How Skinimalism is Redefining Beauty Routines and Packaging
The rise of "skinimalism" is transforming the beauty industry, focusing on simplified skin care routines, high-quality ingredients, and sustainability. This trend is changing consumer behavior, packaging design, and market dynamics in 2025.
Hair Care
Hair Microneedling, Scalp Spas & the Rise of Scalp Wellness: New Spate Data
Hair microneedling creates minor scalp injuries using a skin roller in the service of encouraging healthier scalp skin and hair, similar to how the technique is used in skin care.
Hair Care
3 Hair Care Ingredient Trends
Hair care products continue to reflect the evolving market.
Brick and Mortar
Beauty Retail 2024 & Beyond: Shoppers, Inflation & Promotions
According to Circana’s Larissa Jensen, promotion in mass and prestige beauty is relatively low compared to accessories, footwear and apparel.
Consumers & Markets
Clean Beauty is Being Reshaped by Democratization & Demands for Proven Efficacy
Looking ahead, brands that wish to succeed in the clean beauty space with high-, mid- and low-income shoppers will need to: deliver clear efficacy, adopt clinically effective actives and price according to shopper expectations.
Consumers & Markets
Top 2022-2023 Beauty, Hair, Skin, Body and Makeup Trends
From niacinamide body care to naked nails to lash serums and refillable lipstick, digital data points to a wide range of trends across every category.
Fragrance/Home
[updated] Addison Rae Launching Fragrance Line
The AF Collection includes three mood-enhancing fragrances: Happy AF, Hyped AF and Chill AF.
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