Norwest Venture Partners Invests in Face Reality Skincare

Norwest Venture Partners will help Face Reality Skincare boost its innovation, operations and more.
Norwest Venture Partners will help Face Reality Skincare boost its innovation, operations and more.

Face Reality Skincare has received an investment from Norwest Venture Partners to accelerate growth, scale operations and boost product innovation for its personalized, prescription-free acne care solutions. (Face Reality works with licensed estheticians across the country, who receive training and become certified in the company's proven protocol for treating acne.) Details of the transaction were not disclosed.

Sonya Brown, Norwest general partner and co-head of the firm's equity growth team, will join the brand's board of directors. She brings two decades of investment experience, including collaborations with MAËLYS and PCA Skin.

"Our partnership with Norwest allows us to increase support of our current channels, especially for our estheticians, and at the same time, continue to deliver the innovative new products our customers have come to love," said Jeremy Soine, CEO of Face Reality. "Our team has worked hard to provide life-changing skin care products to people with acne, and we are excited to partner with Sonya and the team at Norwest as we continue our journey."

 "Face Reality's highly personalized, protocol-based approach sets them apart from others in the industry," said Sonya Brown, general partner at Norwest. "Face Reality has experienced tremendous growth over the last two years, expanding its community of estheticians and tripling its revenue. We look forward to supporting Jeremy and the team as they continue to expand and serve more customers."

"With Jeremy as CEO since 2020, we've been able to bring my vision of successfully partnering with estheticians and empowering our community to life," said brand co-founder Laura Cooksey. "Jeremy and his team taking this next step with Norwest gives me great confidence and optimism in what lies ahead for Face Reality."

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