Patrick Ta Beauty has appointed former Fenty Beauty executive Jacqueline Barrett its senior vice president, marketing, where she will be responsible for overseeing the brand's strategic marketing and communications efforts, furthering the brand's rapid growth.
Barrett brings nearly 20 years of brand and marketing experience to Patrick Ta Beauty. Most recently, Barrett served as vice president of consumer strategic marketing for Fenty Beauty.
Previously, she spent six years leading cosmetics marketing at Beautycounter.
Barrett said, "I am so inspired by what Patrick and the team have built as far as a social-first, artistry-forward brand that really resonates with consumers. There are so many opportunities I look forward to leading, building on the strength of that share of voice. I couldn't be more thrilled to join this incredible leadership team ahead of such major milestones in Patrick Ta Beauty's trajectory."
Kimberly Villatoro, CEO of Patrick Ta Beauty, said, "Jacqueline joins us in a period of tremendous momentum as we look ahead to the fifth anniversary of the brand. Continuing to Increase our EMV and strengthening the brand's relevance across channels will continue to be key to strategically propel Patrick Ta Beauty into next year and beyond. Her wealth of experience aligns perfectly with the ways in which we hope to drive the brand forward."
Patrick Ta, co-founder of Patrick Ta Beauty, said, "We're thrilled to welcome Jacqueline to the team. I'm looking forward to continuing to expand and explore new ways to connect with our community with her strategic vision on board."