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Jo Malone Expands its Virtual Shopping Experience

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Jo Malone's interactive CGI shopping experience.

Jo Malone London has expanded its mobile-first retail experience, Virtual Townhouse, with three new rooms: Meadow, Blossoms and Garden

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These spring-inspired rooms allow users to shop for spring and summer fragrance by tapping on the bouncing boxes throughout the virtual space. The Virtual Townhouse can be accessed anytime, across devices, anywhere in the world.

The rooms also include a 360° video and hotspots triggering user interactions such as shake, swipe and blow features.

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