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Section: Ingredients > Launches & Claims
Launches & Claims
Croda Beauty Reinforces Hair, Scalp Barrier with Sphingo'Hair Drypure Ceramide NP
The ingredient reinforces the barriers of both scalp and hair, improving scalp hydration, reducing scaling and soothing inflammation, while enhancing hair's moisture balance, smoothing the cuticle and increasing shine.
News
Sequential Skin, AMILI Secure $1.8 M Grant to Uncover Gut-Skin Microbiome Connections
Per the companies, research indicates that imbalances in the gut microbiota play a substantial role in the progression of skin conditions, making this collaboration an essential step forward in understanding and potentially treating them holistically.
Color Cosmetics
Say Hello to Ronaflux: Metal-free Metallic Pigments Redefining Makeup Innovation
While Ronaflux pigments are exceptional in dramatic formulations, they also provide extraordinary results in everyday make-up and in neutral looks because of their universally true colors and multi-functionality.
Skin Care
Silab’s Longevicell Targets Sirtuins, Co-activators for Anti-aging, Longevity Efficacy
The ingredient activates sirtuins 1, 3, 6 and 7, as well as NAD+ and AMPK, boosting mitochondrial activity and mitigating cellular aging processes.
Skin Care
Deinde’s New Line-Smoothing Eye Cream & Ultra-Cooling Eye Roller: Q&A with CEO Joshua Britton
Deinde has launched a new Line-Smoothing Eye Cream, powered by 95% biobased ingredients, including the biotech ingredient naringenin.
Skin Care
Revolutionizing Beauty: a Sneak Peek at Game-Changing Innovations (Coming Soon)
Attendees will even get a glimpse of a real-world product leveraging this technology, demonstrating its impact on skin care and beyond.
Skin Care
Activated Silk KDF-β: a Regenerative Peptide Designed for Today's Skin Aggressors
Notably, Activated Silk KDF-β is safe for sensitive skin, suitable for daily use and sun exposure and can be incorporated into any formulation. It can also reportedly reduce the appearance of symptoms associated with eczema-prone skin.
Fragrance/Home
Beauty & the Joy Economy
From little treats to gourmand notes, every beauty category can feed into consumers' hunger for fun, happiness and less stress.
Hair Care
Inside Hair Wellness Innovation: Nutrafol’s Kelly George Shares Cutting-Edge Strategies at
Beauty Accelerate
We all know tried-and-true solutions like minoxidil are held in high esteem, but this session will go beyond the status quo to consider whole-body approaches to hair and scalp health.
Skin Care
Byoma’s New Phyto-Mucin Glow Serum Pairs K-Beauty & Plant-Based Innovation
The non-stick skin barrier repair serum can act as a primer for makeup application and imparts the ever-popular "glass skin" effect.
Launches & Claims
Why The Ordinary Launched its GF 15% Solution with a Side of Science
The Ordinary launched its GF 15% Solution in January in an unprecedented way: with a website dedicated to cosmetic research to break through knowledge barriers — and misconceptions such as growth factors warranting a higher price point. Here's why.
Launches & Claims
120 Hours of Hydration: Provital’s Hydrafence
Hydrafence was designed to provide 120 hours of consistent hydration, while strengthening the skin's barrier and accelerating recovery, per the brand.
Launches & Claims
Exsymol's Alistisilane Peptide + Silicium Revascularizes, Reshapes Facial Skin
Through its advanced peptide and silanol technologies, the ingredient is designed to deliver comprehensive benefits to maintain a youthful, radiant appearance.
Launches & Claims
CP Kelco Elevates Thickening, Stabilizing with Keltrol Biodegradable, Certified Xanthan Gums
Per CP Kelco, the COSMOS and Natrue-certified ingredients meet vegan, non-GMO and cruelty-free standards to deliver strong ethical value without compromising performance.
Launches & Claims
Inside The Estée Lauder Companies' Ingredient Innovation Race
The MIT work has focused on the "development of biodegradable materials for cosmetic applications and [the exploration of] new solutions to combat the effects of visible light from the sun."
Hair Care
The Rise of Scalp Detox: A Growing Trend in Hair Care
Scalp detox has traditionally been prominent in Asian markets like Japan and China, but its influence is spreading globally, fueled by rising interest in holistic detoxification and growing awareness of scalp health beyond issues like hair thinning.
Launches & Claims
The Future of Beauty: How Exosomes Are Revolutionizing Skin Care
In 2024, exosome-based products started to generate buzz, but by 2025, they’ve become a game-changer in the market.
Skin Care
The Future of Wellness: A Shift Toward Longevity and Preventative Care
As interest in preventative care and longevity rises, 2025 is set to see increased investments in these sectors.
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