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The virtual salon allows users to purchase Olaplex products, learn about the hair science behind the products, and customize their hair repair and styling regimens from the products.

Olaplex Debuts Virtual Salon

The virtual salon provides an interactive, immersive way for Olaplex’s digital-savvy consumers and licensed stylists to engage with the hair care brand.

Dyson says it subjects its hair tools to rigorous testing, using equipment such as scanning electron microscopes, thermal cameras and airflow laser smoke machines to help their engineers better understand the impact of hair damage and the effects of high-speed airflow.

Dyson Invests $500 Million to Boost Hair Care Tech Innovation

Dyson will use the funds to open beauty research labs and develop 20 products over the next four years.

Rodan + Fields’ new hair care line consists of eight products that feature its clinically tested RF TriEnergy Complex, a proprietary formulation designed to energize the scalp, moisturize and nourish the scalp’s natural skin barrier, and protect the hair from damage with plant-derived ingredients.

Rodan + Fields Ventures Into Hair Care

Rodan + Fields’ new hair care collection consists of eight products that feature the brand’s clinically tested RF TriEnergy Complex.

Sally Beauty's Bondbar hair repair system was designed to help strengthen hair, reduce breakage, moisturize and repair highly damaged hair.

Sally Beauty Launches into Bond-building Category with Bondbar Hair Repair System

According to Sally Beauty, when used as a hair repair system, Bondbar reduces breakage during combing by 70%, improves wet detangling by 90%, and strengthens and repairs highly damaged hair after the very first use through bonding technology.

The Moisture Range is said to provide instant nourishment and restore hair vitality.

GK Hair's Moisture Range

The range is infused with Juvexin, a keratin-protein blend. It also features plant extracts, and natural oils including jojoba oil, argan oil and seed oils.

The CBD Instant Curl Refresh Shampoo, CBD Instant Curl Repair Conditioner and CBD Instant Curl Defining Cream are formulated with Leaf + Flower’s proprietary CBD Corrective Complex, which combines multiple cannabinoids to create stronger hair follicles and, therefore, fuller, healthier, more predictable hair.

Leaf + Flower Launches Instant Curl Line with Cannabinoid Blend

The new Instant Curl Line is formulated with a highly active cannabinoid blend to revive dry, damaged curly hair.

Customers can personalize their styling goals, desired hold level and fragrance for the Styling Primer.

Function of Beauty Launches Custom Styling Primer

The Custom Styling Primer features the brand's Style Defense Complex, which is formulated to help style, prep and protect one's hair.

The 5α Juniper Scalp Purifying Liquid Shampoo formulation features 2% glycyrrhetinic acid complex, an herbal-based steroid clinically proven to alleviate bacterial and fungal dysbiosis on the scalp.

Aromase’s 5α Juniper Scalp Purifying Liquid Shampoo Treats Scalp Health

The liquid scalp detox treatment acts as a pre-cleanse step to foster a healthy scalp ecosystem and treat scalp buildup and more serious scalp issues.

Erenzia's line of bespoke products are formulated to engage the senses and stir the soul via decadent milks that transform into luxuriant oils, nostalgic ingredients such as rice, maize, jojoba, and cacao to rouse feelings of warmth and fragrances infused with sweet, warm bright and spicy notes.

Latina-founded Erenzia Beauty Debuts

Developed by Alina Gonzalez, Vanessa Ramos and Alex Pearl, the company hopes to champion and embolden Latinas to own their beauty and step into their innate power via the brand's Amigas enhanced affiliate partner business model.

The SalonLab Smart Analyzer enables hairdressers to recommend products and services best suited for each client’s hair type by analyzing hair at a molecular level. The technology uses a near-infrared sensor to measure the quality of the inner hair condition instead of only analyzing the hair’s outer appearance.

Henkel Debuts SalonLab&Me Salon-Exclusive Hair Care Brand

The professional salon-exclusive hair care brand offers hyper-personalized hair care recommendations and matches clients to their exact hair type.

Epres is said to be the only treatment on the market that uses diffusion technology, enabling it to continue transforming the hair long after it dries.

Olaplex Inventor Launches Bond-building Hair Care Brand

The line will consist of three vegan, Leaping Bunny Certified products, including one professional in-salon SKU and two consumer at-home SKUs.

Founder Dean Neiger stepped down from his longtime role as Sky Organics’ chief strategy officer to become the company’s first chief sustainability officer.

Founder Dean Neiger Takes On Chief Sustainability Officer Role at Sky Organics

With Neiger in this new role, Sky Organics has partnered with Ecologi, a social enterprise dedicated to fighting the climate crisis through reforestation, to celebrate National Organic Month in September.

In clinical trials conducted by Augustinus Bader, The Eyebrow and Lash Enhancing Serum increased lash thickness by 40%, lash length by 34% and eyebrow thickness by 55%.

Augustinus Bader Launches The Eyebrow and Lash Enhancing Serum

The serum features the brand’s proprietary TFC8 cellular-renewing technology, which works synergistically with the body’s intrinsic renewal mechanisms to address the underlying cause of diminishing lashes and thinning brows.

LolaVie Restorative Shampoo and Restorative Conditioner.

LolaVie Launches Restorative Shampoo and Conditioner

The shampoo and conditioner are formulated with LolaVie Bond, the brand's proprietary technology, which harnesses the power of chia seeds to repair the look of existing damage, while also protecting the hair from future damage.

Cosmetic Solutions will feature concept formulations highlighting the latest innovations for growth-driven brands.

How to Pick the Ideal Beauty Innovation Partner

Whether an aspiring brand or an established beauty player, Cosmetic Solutions offers innovations for organizations at any stage.

The Scalp and Hair DK Essence and Power Eyelash Serum are infused with medical-grade QuSome, which improves the efficacy of active ingredients by penetrating the depths of the skin and precisely delivering them to the source of the skin’s problems.

Dr. Keller Rolls Out Power Eyelash Serum and Scalp and Hair DK Essence

Both products are infused with medical-grade QuSome, which improves the efficacy of active ingredients by penetrating the depths of the skin and precisely delivering them to the source of the skin’s problems, according to the company.

Expert Focus: Frédéric Fekkai on His Founder-led Refresh

PopSugar praised: "The Fekkai Apple Cider Detox Scrub ($30) definitely worked its magic in removing excess oil, flakes, and product build-up without stripping the scalp or over-drying my roots."

The Healthy Hair Protector is designed to reduce the appearance of spit ends, improve manageability of the hair, ease brushing and styling, and protect the hair against free radical damage from UV rays and pollution.

Living Proof Launches Healthy Hair Protector

The enhancing treatment is formulated to restore the hair’s outermost protective layer, leaving it soft, shiny and healthy looking.