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Section: Brands & Products > Color Cosmetics
Color Cosmetics
Erin Parsons Named Global Makeup Artist at Maybelline New York
"Erin is known for her passion for artistic experimentation that results in bold, modern looks that are highly aspirational for our consumers to make their own.”
Color Cosmetics
[video] Covergirl Wants to See Some PDA
"This campaign is a celebration of the many ways women use makeup to represent themselves – however, whenever, and wherever they choose."
Color Cosmetics
L’Oréal Paris Named The World's Most Valuable Personal Care Brand
L’Oréal’s brand value increased by 2% to $23.9 billion over the last year after developing and following successful strategies to build loyalty and become more consumer centric.
Color Cosmetics
Anisa International Celebrates 25 Years of Creating Beauty Tools
“It is the friendships and partnerships I have garnered over the years that have given my company the support and encouragement to keep going."
Color Cosmetics
U.S. Prestige Beauty Sales Rise 4% in the First Quarter of 2017
According to NPD figures, top growth areas included eye makeup, travel-sized makeup, home scents and face primers.
Color Cosmetics
19th Century Artsy Nails
The Art Nouveau Collection include four colors inspired by 19th century architecture, graphic and decorative art for the nails.
Color Cosmetics
Estée Lauder and ModiFace Partner for Improved Online Beauty Shopping
“Our latest web AR technology combines the latest advances in AI, facial tracking and computer graphics to result in a realistic, widely usable and practical application that has been highly optimized for improving the online beauty shopping experience."
News
Major Beauty Trends to be Discussed at in-cosmetics Korea
At this year’s event, speakers will share insights with attendees regarding mega beauty trends and what consumers are craving.
Color Cosmetics
Ready, Set, Spray!
Continuous Setting Spray helps liquid and powder makeup appear seamless and radiant using a micro-fine mist.
Color Cosmetics
Skinny Dip Into These New Nude Nail Polishes
The Wild Nudes Collection features nine sheer and cream polishes that are both neutral and flattering.
Color Cosmetics
Cannes Do Attitude: L’Oréal and YouCam Makeup's Film Festival Team Up
"Live broadcasting from the Cannes Film Festival is a great opportunity to engage with a captive audience of beauty enthusiasts.”
Color Cosmetics
Clarisonic Introduces Sonic Foundation Brush
Clarisonic introduces the Sonic Foundation Brush that uses 18,000 micro-blends per minute in order to blend makeup into an airbrushed effect.
Skin Care
Don’t be Shielded From This Beauty
The Beauty Shield Collection protects the skin from environmental aggressors while hydrating and protecting it from further damage.
Color Cosmetics
Marvel at Mom’s New Brows
The Waterproof Wonder Woman, The Marvelous Mom and The Lovely Lady are three Mother’s Day kits that help cover gray hairs and provide beautiful brows.
News
Mary Kay's New Campaign Takes a Stand Against Domestic Violence
“As a company created by a woman, for women, it’s no secret that Mary Kay is dedicated to enriching the lives of women around the world."
Color Cosmetics
[in-cosmetics Global] Color Makeup Trends, 2018 and Beyond
A view of the color innovation ahead from Merck and BASF; plus: multifunctional innovation from Seppic and Lamberti.
Color Cosmetics
Sweat Cosmetics’ Mineral Foundation
Sweat Cosmetics' mineral foundation provides high-performance coverage while repairing and protecting
Color Cosmetics
FGI: Milk Makeup and Becca Cosmetics Burn the Beauty Playbook
Fashion Group International recently hosted a panel comprising legacy players (YSL Beaute and Macy's) and beauty upstarts (Milk and Becca), revealing contrasting strategies for growth and consumer engagement.
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