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The Beauty 2020-2030 Forecast
What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.
Apr 2nd, 2020
As Ulta Beauty stores remain temporarily closed due to COVID-19, e-commerce sales are still available and the company has given staff at its distribution centers a $2-per-hour wage premium.
[update] Ulta Offers Warehouse Staff $2 Hourly Raise During COVID-19
As Ulta Beauty stores remain temporarily closed due to COVID-19, e-commerce sales are still available and the company has given staff at its distribution centers a $2-per-hour wage premium.
Apr 2nd, 2020
China's pricing patterns post-COVID-19 have lessons for other economies.
How COVID-19 is Impacting Pricing Worldwide
Euromonitor noted, "Overall, the Asian markets show how quickly e-commerce can stabilize after initial spikes."
Mar 26th, 2020
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10 Ways Beauty Professionals Can Stay Afloat During COVID-19 Outbreak
How can beauty service professionals and business owners keep up with such uncertain times? The following are some tips and strategies to help individuals and businesses stay afloat.
Mar 25th, 2020
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Whole Foods' Top 5 Beauty Trends for 2020
Rounding out the 2020 list were bakuchiol, blue light defense, watermelon infusion, glycolic acid and all-over body masks.
Mar 18th, 2020
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[update 2] Beauty Retailers Announce Store Closures
Ulta Beauty has withdrawn its initial 2020 guidance in response. Macy's and Douglas also affected.
Mar 17th, 2020
Sephora has waved March shipping fees in an effort to encourage consumers to shop from home, among other precautionary measures.
[update] Sephora Enacts Coronavirus-related Precautionary Measures
Sephora has waved March shipping fees in an effort to encourage consumers to shop from home, among other precautionary measures.
Mar 16th, 2020
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Glossier Closes Retail Locations in Response to COVID-19
Glossier's retail locations in New York, Los Angeles, London, and Atlanta will be closed for at least two weeks.
Mar 13th, 2020
Buy online, pick up in-store has been successfully rolled out at Ulta Beauty.
Ulta Beauty Q4, Full-year 2019 Revealed
“The Ulta Beauty team delivered results for the fourth quarter at the high end of our expectations, and I am proud of how our teams worked together to serve our guests this holiday season,” said Mary Dillon, CEO.
Mar 12th, 2020
Ulta Beauty CEO Mary Dillon briefed workers and the public on the retailer's coronavirus measures.
[update] 12 Ulta Beauty Coronavirus Measures
Limited travel, suspended services and more.
Mar 11th, 2020
Molton Brown has launched Milk Musk, its first musk fragrance, that combines musk and milk notes.
Molton Browns Milk Must Marks First Musk Fragrance
“The new Milk Musk fragrance is an exciting next step for Molton Brown as we lead the way as the pioneers of the New Guard British perfumery,” Rosie Cook, Molton Brown associate director global travel retail, said.
Mar 11th, 2020
Its first data-driven facial, the Me, Myself & I facial utilizes exact information about personal levels of hydration, oil, pH and absorption plus the skin care expertise paired with the touch of Face Haus’ estheticians.
Face Haus & Atolla Combine Facial Experience & Custom Serum Creation
Its first data-driven facial, the Me, Myself & I facial utilizes exact information about personal levels of hydration, oil, pH and absorption plus the skin care expertise paired with the touch of Face Haus’ estheticians.
Mar 11th, 2020
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The Next Normal: How Commerce is Changing into Connectivity
In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.
Mar 4th, 2020
Ultra Hydrating Mask: Restore + Soften
Follain Expands into Ulta Beauty
"We will be in over 400 Ulta and Anthropologie stores...with even more expansion coming your way."
Mar 3rd, 2020
Milani and Salt-N-Pepa’s collection features CD-shaped eye/face palettes, matte lipsticks and lip liner that channel the energy of the duo's confident and fun-loving spirit with pigmented and playful colors.
Milani & Salt-N-Pepa Create Collection with '90s Nostalgia
“Milani's message of diversity and inclusivity really resonated with us,” Salt (Cheryl James) said. “It was extremely important for us to create products that represent us and are accessible to our fan base.”
Feb 24th, 2020
FanLoveBeauty is a new brand that's launched with the goal of developing solutions to solve issues faced by different groups of professionals.
FanLoveBeauty's Stage Balm is for Big Talkers
FanLoveBeauty is a new brand that's launched with the goal of developing solutions to solve issues faced by different groups of professionals.
Feb 21st, 2020
Eewee Production has launched new skin care line Nabia, as well as Beautitation, the brand's new free, beauty-focused, guided-meditation app.
Eewee Production Launches Skin Care Line & Meditation App
“With the rising awareness of skin-mind connection, psycho-dermatology, it's been proven that only three to four minutes of meditation a day can help ease the tension and bring out physical beauty benefits,” Heyyoung Kim, Eewee Production CEO and co-founder, said.
Feb 17th, 2020
The NPD Group predicts Valentine's Day 2020 sales will follow on the growth momentum the holiday observed in 2018 and 2018.
NPD Group Anticipates Valentine's Day Growth in Fragrance Sales
The NPD Group predicts Valentine's Day 2020 sales will follow on the growth momentum the holiday observed in 2018 and 2019.
Feb 10th, 2020
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