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Molly Nover-Baker

Beauty Forecast: A Blog Focused on the Link Between Climate and Skin Care

"Women are not only becoming more aware of our environment but how their skin behaves in it. With Beauty Forecast, we'll translate the information that's out there and how it affects her and her lifestyle."

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5 Companies Leading the Global Online Beauty and Personal Care Products Market

"Online retailers keep experimenting with different new product delivery models to meet the evolving customer expectations."

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Build Your Amazon Beauty Strategy

Discovery, communication, data and engagement are critical for success on this fiercely competitive platform.

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Kylie Cosmetics is the Top Celebrity Makeup Brand … For Now

In the battle of the diva-fronted makeup brands, Kylie Cosmetics reigns supreme—but (probably) not for long.

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Touch in Sol Launches E-commerce Site for the US

"We view our e-commerce site not only as a sales generator but as a brand experience portal that aids in consumer education."

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'Hey Alexa, Let's Get Ready with Coty'

Let's Get Ready is a new visual skill designed for Echo Show, Amazon's first Echo with a screen, and will be available in the U.K. in January 2018.

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Amazon's 2017 Top Beauty Consumables

Older millennials' growing disposable income allows them to eschew mass-market beauty products in favor of luxury beauty, which nearly doubled in size in 2017 and now accounts for 20% of all beauty consumables.

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Retail Exclusivity: A Blessing or a Curse?

Global Cosmetic Industry spoke with lawyer Rania Sedhom about what the E.U. ruling affecting Coty, Amazon and eBay means for the future of e-commerce, potential backlash in the E.U. and how exclusivity can be both a blessing and a curse for brands.

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3 Things to Expect from Beauty in 2018

"With consumers at the helm of the ship, the brands and retailers who are adjusting to meet their needs will continue to experience growth in 2018."

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The iPhone X, iOS 11 and the Future of Beauty

How the latest technological advances can fuel new experiences and brand opportunities.

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Google Announces Top Beauty Searches and Top Growing Searches of 2017

Google has announced the top beauty brands, beauty retailers and beauty products consumers searched for in 2017.

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Amazon Launches New Program, Prime Samples

Prime Samples is a new program available exclusively to Prime members that allows them to purchase samples ranging from $2 to $4 dollars.

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Brands Love Instagram Almost as Much as Consumers Do

Instagram launched its business profiles and tools back in June 2016, and since then 80% of its users follow at least one business and 200 million users visited a business profile every day, as of November 2017.

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[free webinar] Optimizing the Beauty Omnichannel

The webinar will explore scalable strategies for delivering the right consumer experience across different retail platforms and will provide expert insights on building brand and marketing plans, packaging, technology integration and distribution into a holistic omnichannel strategy.

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Grow Your Online Health & Beauty Sales with BigCommerce

BigCommerce is the leading cloud-based ecommerce platform for businesses with over $1 million in sales. According to Ipsos, our software enables retailers to grow at 28% year over year, scaling nearly twice as fast as the industry average.

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E-Commerce is the Fastest Growing Global Retail Channel

"It’s no surprise that now three of the top-five largest retailers in the world are internet retailers. "

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LenaJapon Announces New Ecommerce Site for the US

The ecommerce site is the first step in the strategy to build LeanJapon as a global brand.

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New Ruling Says Brands Can Control How and Where Products are Distributed

Brands that could benefit from the decision include Christian Dior, Kering, Hermes International, Pernod Ricard, Burberry, Orchestra Premaman, LVMH, L'Oréal, Richemont and Remy Cointreau.